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Break a leg and hit the airport
Virgin is offering its Frequent Flyer members the unique opportunity to break someone else's bones and get a personalised doctor's certificate to get more time off work to travel - on Virgin of course.This is the airline's latest direct e-mail (http://www.timeoff.co.za) campaign by Net#work BBDO, which has visitors to the website swinging a base ball bat at an unfortunate hunk dressed in gym kit, who yowls in pain with every blow. A tip: leave his nether region alone or face a scolding.
  | Virgin is touting its new tie-up with South African Airways as a faster way to clock up flying club miles, but admits that getting enough time off to enjoy the benefits may pose a problem. The solution: break a bone and print your own authentic looking X-ray and doctor's certificate that signs you off for a few weeks. Creative team Angie Batis and Michele Pithey believe the campaign is a fun and interactive way for Virgin to get its message across. |
