Comments Xolisa Dyeshana (@XolisaDyeshana), chairperson for the month: "Overall, February was a good show for Ad of the Month. We saw some really insightful, well-crafted pieces and that was very encouraging, especially so close to awards season.
"The only negative was the lack of entries in certain categories, giving that it is international awards season, particularly in print."
| Category | February 2012 |
|---|---|
| 1. BMW/Rear View Camera "Rear View Camera" - Ireland/Davenport | |
| 2. Mercedes-Benz/Lane Assist "Ant/Cup Cake/Lamb" - Net#work BBDO | |
| 3. Absa Sponsorship L'Atelier "Born on the Streets/Born from Disgust/An Accident - The Jupiter Drawing Room Johannesburg | |
| Film | 1. Santam "Sir Sneaky" - King James |
| 2 Brandhouse/Drive Dry "Who's Driving You Home tonight" - FoxP2 | |
| 3. Vodacom/PSL "Vodacom 4 Less/M-Pesa/Advance" - Draftfcb Johannesburg | |
| Radio | 1. Fido/Superbreath Dog Bones "Foul Mouth" - Volcano |
| 2. War Museum/WW1 Exhibit "The Battle of Somme" - Ireland/Davenport | |
| 3. Coca Cola "Scary Movie" - Draftfcb Johannesburg | |
| Ambient/outdoor | 1. Mercedes-Benz/Blind Spot "The Triangle Knows" - Net#work BBDO |
| 2. MacMillan/The Fear - The Last Days of Robert Mugabe "Fear" - Ogilvy Johannesburg | |
| 3. McDonalds SA/Kids Birthday Parties "Billy/Theodore/Tiffany" - DDB SA | |
| Experiential | 1. Fox/Top TV - The Walking Dead Season 2 "Cinema Activation" - Ireland/Davenport |
| 2. Kraft Foods SA/Stimoral Infinity "Neverlasting Love" - Ogilvy Cape Town | |
| 3. Absa/Sponsorship "Art Child" - The Jupiter Drawing Room Johannesburg |
| February 2012 judges |
|---|
| Xolisa Dyeshana, Joe Public (chair) |
| Liam Wielopolski, Saatchi & Saatchi |
| Liam Oldin, Net#work BBDO |
| Grant Sitole, Draftfcb |
| Stephan du Toit, Penquin |
| Catherine Conradie, Ogilvy |
| Darren Cronje, The Jupiter Drawing Room |
| Vincent Osmond ,TBWA/Hunt/Lascaris |
| Phil Ireland, Ireland/Davenport |
| Lauren Shewitz, Y&R |
| Category | February 2012 chair comments |
|---|---|
| General | Overall, February was a good show for Ad of the Month. We saw some really insightful, well-crafted pieces and that was very encouraging, especially so close to awards season. The only negative was the lack of entries in certain categories, giving that it is international awards season, particularly in print. |
| As mentioned, there weren't as many entries as we would have liked, but the pieces that shone through were well-deserving, particularly our first place winner, who managed to use a typical medium in a very creative way. | |
| Film | TV had some very strong hitters this month, with a feeling that we (South Africa) are starting to do some great TV on some difficult brands. A case in point for this was a Koo spot from Draftfcb Johannesburg, which didn't come in the top three and yet was incredibly well received. Well done to the worthy top three. |
| Radio | This was by far the biggest category in terms of entries, meaning the standard varied. Praise goes to our winning spot, which was all about fun. It was simple, punchy and to the point. It was great to see someone enjoying an often after-thought medium and bringing some life back into it. |
| Ambient/outdoor | This was our strongest category this month and the work was really insightful and engaging. |
| Experiential | A category on the up. Some really well thought out pieces, particularly our first place winner, which married cinema and reality beautifully. |
The Creative Circle Ad of the Month is sponsored by Primedia Unlimited, a supporter of South Africa's creative industry across all genres.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
