The Loeries call for designers

"This means the awards are open to architects, interior designers, decorators, landscape artists, and environmental designers, who have played a major role in interpreting and reflecting a company or brand as a physical manifestation."

The Apartheid Museum in Johannesburg walked off with a Grand Prix in the Design Category in 2003.

"All environments or physical elements - be they retail, educational, hospitality-orientated, etcetera - are key components in communication design and are eligible for entry, as long as they make a contribution to a brand's equity," says Human.

Examples of work that could be entered are: