Gilda de Araujo new RAB GM

Gilda de Araujo

Says RAB board chairman Ryan Till, "Gilda's vast experience, as well as her grasp of the radio landscape is immense. We are really looking forward to what she is going to bring to the RAB and are delighted to have her on board."

De Araujo has more than 15 years of experience in radio sales management and advertising sales, most notably within media owners Primedia Broadcasting, United Stations, the SABC and as head of radio specialist agency, RadioHeads.

Comments De Araujo: "The RAB's role is to better engage with our key clients, these being advertisers and marketers, media and creative agencies. It therefore makes obvious sense to continue to build on the success of established flagship projects such as RadioWorks and RadioGauge while developing new tools that will best serve our clients' needs.

"These, along with the RAB website, newsletter, workshops and other educational tools, promise to keep our clients on the cutting edge of effective radio use, thereby delivering the results that a great radio campaign can," she says.

"Rapid growth of new media platforms"

"The rapid growth of new media platforms makes for an active and distracted consumer with more voice and more choice than they've ever had - instantly! Radio's challenge is to stay abreast of the trends, in order to stay ahead of the pack. It is well-positioned to be the all-knowing friend, the trend-setter, who synergises with new media platforms and engages its listeners with these innovations within radio's spectrum of offerings.

"That said, my immediate goals are to really listen to our clients, understand where their challenges lie in effective radio planning and creative execution, and then deliver on these in an impactful manner. There simply isn't an advertising platform today, that's more versatile, and I am passionate about the results that radio - when done right - can deliver," she concludes.

For more, go to www.rab.co.za.

Corrected at 11.41am on 11 May 2011.