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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 4 minutes


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"I believe this is the result of the quality work we've done for our clients over the past very tough years. While many agencies played it safe with their creative product during the recession, we did the opposite. Our Loerie results reflected that effort, as do this year's account wins," says Alistair King, group creative director.