Virgin Atlantic SA launches brand's first-ever global advertising campaign

The new campaign, launching in South Africa this month and focusing on the Upper Class experience, stems from the roots Virgin Atlantic was built on - a passion for flying and challenging the norm to give travellers a unique and unforgettable business class experience. Reaffirming Virgin Atlantic's belief that flying should be a pleasure, not a chore, the campaign line, "Your Airline's Either Got it or it Hasn't" encourages passengers to compare their flying experiences and asks "does your airline have 'it'?" 'It' represents what makes flying Virgin Atlantic great, from complimentary chauffeur drive on all four legs of a journey to moving from curb to Clubhouse in under 10 minutes at Heathrow's Upper Class Wing, to a fully flat bed with your own aisle access. These are just some of the ways that separate Virgin Atlantic Upper Class from the rest.

Aiming to take flying to new heights

Simon Newton-Smith, country manager, Virgin Atlantic South Africa said: "Since our inception, we have approached flying in a unique way, and pioneered products and services that keep us ahead of the competition, all delivered at an incomparable value. We've always listened to what our passengers want - whether it is direct aisle access, complimentary car service, private security or an onboard bar, we strive to deliver a phenomenal experience that leaves our guests questioning why they would ever fly anyone else. This new campaign drives home the difference between choosing to fly and choosing to fly on Virgin Atlantic. Time and time again, our passengers keep coming back because we get 'it'."

"Your Airline's Either Got it or it Hasn't" aims to represent a new direction for the airline's advertising programme, by moving to a single global campaign and creating a seamless look across all its global gateways. The rich style of photography features the product benefits of Virgin Atlantic's Upper Class Suite, Heathrow Clubhouse, complimentary car service and other elements that separate Virgin Atlantic from its competitors.

To experience the Virgin Atlantic difference, the carrier has launched a new microsite at www.Virginatlantic.com/experience.