CDF - Ad of the Year 2001

A total of 13 judges participated in choosing the winner for the five media categories. The results were tallied by Arlene Donenberg, CDF Administrator, and the awards were presented the same evening to the winning agencies by CDF Chairman, Ross Chowles.

Below are the results per category:

Magazine

1. Exclusive Books/Fanatics "Occupied" (57,2) - Harrison Human Bates. Creative Director: Gerry Human/Claire Harrison; Copywriter: Roanna Williams/Justin Wanliss; Art Director: Ivan Pols
2. Land Rover "Travel Book" (57,2) - Y&R Gitam
3. Dulux "Purple Rinse" (57,0) - Lowe Bull Calvert Pace

Newspaper

1. Tiger Brands/Colmans Spray & Cook "Price Tags" (60,3) - TBWA Hunt Lascaris (Gtng). Creative Director: Chris Garbutt; Art Director: Gareth Lessing
2. BMW/Touring "Trailer" (58,2) - TBWA Hunt Lascaris (Gtng)
3. Playstation "School Pic" (55,0) - TBWA Hunt Lascaris (Gtng)

Outdoor

1. Dulux/Campaign "Purple Rinse/Poo/Caterpillar/Foul/Pregnant/Sunburn" (63,0) - Lowe Bull Calvert Pace. Creative Director: Rob McLennan; Copywriter: Justin Gomes; Art Director: Andrew Whitehouse
2. Coca Cola/Sparletta Bubble Blue "Desk" (57,0) - Lowe Bull Calvert Pace
3. Coca Cola/Sparletta Bubble Blue "Shoes" (56,1) - Lowe Bull Calvert Pace

Television/Cinema

1. Nashua/Copiers "Scrawl" (63,4) - TBWA Hunt Lascaris (Gtng). Creative Director: Sandy De Witt; Copywriter: Paige Nick; Art Director: Paul Warner
2. Telkom "Valley" (60,3) - The Agency
3. Delta/Isuzu "Operation Rachel" (60,1) - Net#Work BBDO

Radio (NO AWARD, BUT THE FOLLOWING ORDER)

1. 20Twenty/20Twenty.com "FBI" (49,3) - KingJames. Creative Director: Alistair King; Copywriter: Alistair King
2. 20Twenty/20Twenty.com "Oxford English Dictionary" (49,2) - KingJames
3. Nestle/Valvita "Bunjee Jumping" (49,0) - O&MRST-M (Gtng)

The panel of judges comprised:

Ross Chowles, The Jupiter Drawing Room
Matthew Bull, Lowe Bull Calvert Pace
Ashley Bacon, FCB Johannesburg
Gerry Human, Harrison Human Bates
Mike Schalit, Net#Work BBDO
Robyn Putter, O&M RSTM
Theo Ferreira, TBWA Hunt Lascaris
Pepe Marais, Joe Public
James Daniels, Red Nail
Stephen Burke, Bester Burke D'arcy
Nathan Reddy, TBWA Gavin Reddy
Vanessa Pearson, Saatchi & Saatchi
Rajesh Ranchod, SMLB

COMMENTS BY ROSS CHOWLES, CHAIRPERSON FOR CDF AD OF YEAR 2001

Overall, our industry can be proud of the high standard in all categories except Radio.

Our cheapest medium to experiment in, Radio, did not excite or stimulate the judges.

In the Print category (Newspaper, Magazine and Outdoor), only one ad had copy. It seems sad that our industry has lost the power of well chosen words. However, this lack of copy bodes well for S.A. at Cannes 2002.

Television had plenty of great ideas which reflected in the high scores. Nice to see non-traditional production methods. The winner is proof that you don't need a big budget to make great TV ads.

Though the standard was high, high is not enough. We are so close to becoming a giant in the global advertising industry.

We just have to try harder.

The winning ads can be viewed online at www.voicebank.co.za.