Moonyeenn Lee & Associates (MLA), now the largest talent agency on the African continent, has announced that it is opening a new office in Cape Town. The launch of a representative office in the heart of one of South Africa's premier film destinations follows fast on the heels of a recent announcement that the agency would be representing screenwriters and directors alongside the leading talent already in the stable.Issued by Moonyeenn Lee & Associates (MLA)
Woolworths has launched two new digital beauty experiences, Virtual Try On and Virtual Consultations, which are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase.
After 12 years of being 'The Home of the Afropolitan', we are excited to introduce our latest evolution - Kaya 959. On the Street. On the Air. Our new brand identity is about highlighting Kaya 959 as a radio station for all.Issued byKAYA 959
On the back of substantial new business won in Europe at the end of 2020, Rapt Creative has opened satellite offices in London and Kiev.
Rapt was appointed by the Export and Licence division of Molson Coors Beverage Company (MCB) as the experiential, activation and concept creative agency for Miller Genuine Draft, Coors Lager and Staropromen in Europe, Africa and parts of Asia.
The agency's presence in Europe will be overseen by the agency’s head of strategy and consumer insight, Genevieve van Vuuren, based in London.
Garreth van Vuuren
“We are really pleased with the MCB win, as it gives us a toe in the door for future work in Europe and Asia,” said Rapt MD Garreth van Vuuren.
“The agency was founded on the philosophy of being the ‘anti-agency agency’ and flipped the way client-agency relationships history work … a philosophy rooted in wanting to do cool shit with cool people.
“I’m confident South Africa has among best creative talent in the world and, with our unique business model, we hope to give the world a taste of Mzansi in their day-to-day purchasing decisions,” he said.
The Molson Coors Beverage Company, commonly known as Molson Coors, is a multinational drink and brewing company headquartered in Chicago in the United States. Molson Coors was formed in 2005 through the merger of Molson of Canada and Coors of the United States. It has over 100 brands in its stable.
Rapt is a strategic, innovative and executional through-the-line agency specialising in concept development, digital, point-of-sale, PR, live event production and activation. Within 18 months of launching, the agency has more than tripled its business in that time and added 28 people to its team. Its current client base is deeply rooted in alcoholic and non-alcoholic brands with Heineken, Strongbow, Sol, Fox Cider, Coca-Cola, Jameson, Ballantine’s and Windhoek among them.
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