The "Keep Rolling" ad created by Ogilvy Cape Town for KFC Africa shows a fictional player named Herbz who takes an exaggerated dive during a game at Athlone Stadium and then rolls out of the arena and keeps rolling through various comical local scenarios until he gets to the KFC when he is miraculously fine and keen for a Streetwise meal.
Ogilvy’s Alex Goldberg says, "Every time a famous player dives and rolls in agony on television, Twitter around the world goes crazy with shares of the ad tagged as ‘the replay of the incident’." The agency's Safaraaz Sindhi believes "Keep Rolling" hit "a sweetspot of being a very funny take on something everyone’s talking about, which somehow gets funnier the longer the video goes on."
