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    AMASA Awards announce 2017 shortlist

    After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the best we've seen,” said Wayne Bishop, Chairman of AMASA Joburg.
    AMASA Awards announce 2017 shortlist

    “The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards evening next week,” completed Bishop.

    To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 12th October 2017 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away there are limited seats available, to secure your seat visit the website and buy your tickets http://amasa.nutickets.co.za/AmasaAwards

    Shortlist:

    Best Branded Content:

    PHDCell C - Break The Net
    OnPoint PRNedbank Ke yona Ring of Steel
    OMDStandard Bank Africa Connected
    The Niche GuysCloseUp Toothpaste Make you move
    The Niche GuysAll Things Hair (Dove & Tresemme’)


    Best Contribution by a Media Owner:

    OMDStandard Bank Africa Connected
    MediaMarkIn the Know
    MediaMarkSun International Time Square Bandit


    Best Event/Experiential:

    Halo AdvertisingJacaranda More Music You Love
    M&C Saatchi AbelHeineken Up Your Game
    M&C Saatchi AbelHeineken Shape Your City
    TMI & 140 BBDODunkin Donuts


    Best Integrated: Financial:

    Native VMLNedbank Passion Playoffs
    OMDStandard Bank Kidz App
    Native VMLNedbank See Money Differently


    Best Integrated: Public Service:

    None

    Best Integrated: Retail

    MindShareKFC Soundbite
    TMI & 140 BBDODunkin Donuts


    Best Integrated: FMCG

    Starcom Lunch Bar New Wrapper
    MediaComAriel
    M&C Saatchi AbelHeineken Shape Your City


    Best Integrated: Media

    Halo advertisingJacaranda More Music You Love
    TMI & 140 BBDODunkin Donuts


    Best Integrated: Travel, Entertainment & Leisure

    MediaMarkSun International Time Square Bandit
    The MediaShopSA Tourism


    Best Online:

    Native VMLNedbank Passion Playoffs
    MediaComGillette Venus
    Native VMLNedbank See Money Differently
    Platform5Beacon Let the Hunt Begin


    Best Pro Bono/Cause Related:

    Blood LionsLoveAfrica / Wildlands
    HavasShe Loves Beer


    Best Social Media:

    Halo AdvertisingJacaranda More Music You Love
    Native VMLNedbank Passion Playoffs
    MediaComGillette Venus
    MediaComFantastic Beasts
    MindShareKFC Soundbite
    LevergySuperSport Euro 2016


    Best Sponsorship:

    OnPoint PR and M&C Saatchi AbelNedbank The Reimagination Project
    The MediaShopCell C - Land that Call
    LevergyAudi Proteas
    PlaymakersCoca Cola That’s Gold SuperSport


    Best Tactical Use of Media: (NEW CATEGORY in 2017 – Most Entries & Highly Competitive!)

    Halo AdvertisinigJacaranda More Music You Love
    PHDSANBS - Stock Indicators
    OMDMcDonalds
    Mark1KFC Add Hope
    M&C Saatchi AbelStrongbow Butterfly Effect
    Hitch DigitalInvestec SAB Wealth


    Best Trade Marketing Campaign:

    MediaMarkIn the Know
    MediaMarkGagasi “UN” Campaign
    Spark MediaPrint Fashion Week
    Ads24Food for Thought


    Best Use of Mobile:

    Hitch DigitalRed Bull
    Mark1KFC Add Hope
    Yonder MediaGEMS Switch Campaign


    Best Use of Small Budget:

    Hitch DigitalInvestec
    The Niche GuysTresemme’ Fashion Week
    TMIHP Sauce


    Best Use of Technology & Data:

    Halo AdvertisingJacaranda More Music You Love
    PHDGSK - Follow the Flu
    Techsys DigitalWindhoek Pure Beer Detector
    Mark1KFC Add Hope
    Native VMLNedbank See Money Differently


    Ignition (Student Awards):

    VegaWellness Warehouse
    University of Johannesburg101 Uses of Prestik
    University of JohannesburgChappies
    University of JohannesburgOne & a Half Bags


    Judges:

    The 30 marketing and advertising architects who will ultimately decide who the 2017 winners are:
    1. Carmen Murray
    2. Richard Lord
    3. Bogosi Motshegwa
    4. Michael Pearce
    5. Ricky Hendriks
    6. Nikki Lewin
    7. Casey Jade Malone
    8. Itumeleng Mokgadinyane
    9. Matthew Arnold
    10. Mark Botha
    11. Michelle Randall
    12. Anke Nel
    13. Memoria Masilela
    14. Mona Radley
    15. Wandisile Nkabinde
    16. Andrew Dabbs
    17. Belinda Cooper
    18. Didi Okoro
    19. Nabil Abdool
    20. Binita Jihna
    21. Mike Van Tonder
    22. Kelvin Storie
    23. Kgaugelo Maphai
    24. Darren McKinnon
    25. Vista Kalipa
    26. Sean Press
    27. Wicus Swanepoel
    28. Kevin Ndinguri
    29. Lerato Tsotetsi
    30. Taryn Hood
    For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/


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