The app, ‘Stop-It’, is designed to assist those suffering at the hands of domestic violence. The students behind the work are Elena Hernandez and Rodrigo Dominguez from Miami Ad School, Madrid. In addition to their Gold ANDY, Breno Cotta, ECD, Cheil Madrid hired them as interns and will support and collaborate with them to make their award-winning idea a reality.
The initiative is the brainchild of Malcolm Poynton, global chief creative officer, Cheil Worldwide, who served as a judge at the ANDY final judging session in Seville back in February. For him, Hernandez and Dominguez’s app stood out as groundbreaking technology with real-world implications if cultivated in the proper environment.
Poynton said, “Without knowing where the ‘Stop-It’ team came from, I knew that Cheil could help them realise their idea and the ANDYs agreed to work together to find a way to establish this internship. This is a great example of the ANDYs commitment to shaping the future of our business with the brightest talent of the next generation.”
“The ANDYs provide a $10,000 scholarship each year to promising students but this takes that investment a step further,” said Gina Grillo, president and CEO, The Advertising Club of New York and International ANDY Awards. “I hope this inspires other jurors and agencies to do the same in the years ahead.”
The ANDYs has begun accepting both professional and student entries for the 2017 season.
