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Pendoring 2016 winners - King James reigns supreme
Advertising agency, King James has won Pendoring's sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign.
The Umpetha Award for the best advertisement in an indigenous language other than Afrikaans is shared between Ogilvy & Mather, Johannesburg, for its radio ad for KFC, Slyza Tsotsi 3 and The Odd Number, also for a radio ad Umsebenzi for BBC Brit. Both ads are in Zulu.
Both the Prestige Award and the Umpetha Award consist of an overseas study tour worth R100,000.
Carina Bonse and Gabi van Niekerk from Red & Yellow School of Logic and Magic in Cape Town won the Overall Student Award with their entry Die water is perfek! in the category Integrated Campaign. They will share the R10,000 for the best Afrikaans work in the student category. Their campaign was also the only student entry that took gold.
The winners were announced at the Vodacom World in Midrand on 28 October.
Pendoring 2016 Winners
Television/Cinema Commercials – Production budget exceeding R1 million
(Sponsored by kykNET)
Silver
Television/Cinema Commercials – Production budget under R1 million
(Sponsored by kykNET)
Silver
Silver
Non-Broadcast Video & Film
Silver
Internet Commercials; TV Trailers; Content Promos; Branded Content Video
No Award
Radio Communication
Gold
Gold
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Newspaper Advertising
Gold
Silver
Magazine Advertising
Silver
Posters
Silver
Websites, Microsites, Mobile Applications & Sites (Sponsored by Media24)
No Award
Original Afrikaans
(Sponsored by Dagbreek Trust)
Silver
Retail Communication
Silver
Craft
Craft: Editing
Silver
Craft: Performance
Silver
Silver
Craft: Animation
Gold
Craft: Production Design
Gold
Craft: Writing
Gold
Silver
Silver
Silver
Silver
Craft: Art Direction
Silver
Craft: Music & Sound Design
Silver
Communication Design
Silver
Silver
Live Events & Activations
Gold
Integrated Campaign
(Sponsored by Toyota)
Gold
Students
Student – Television; Cinema; Video Communication; Internet Commercials
No Award
Student – Radio Communication
No Award
Student – Print Communication
Silver
Silver
Student – Digital Interactive Communication
No Award
Student – Communication Design
Silver
Silver
Silver
Student – Craft
Craft: Illustration
Silver
Student – Integrated Campaign
(Sponsored by the ATKV)
Gold
Silver
Silver
Overall Student Award
Umpetha Award
Prestige Award
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