Pendoring 2016 winners - King James reigns supreme
Advertising agency, King James has won Pendoring's sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign.
The Umpetha Award for the best advertisement in an indigenous language other than Afrikaans is shared between Ogilvy & Mather, Johannesburg, for its radio ad for KFC, Slyza Tsotsi 3 and The Odd Number, also for a radio ad Umsebenzi for BBC Brit. Both ads are in Zulu.
Both the Prestige Award and the Umpetha Award consist of an overseas study tour worth R100,000.
Carina Bonse and Gabi van Niekerk from Red & Yellow School of Logic and Magic in Cape Town won the Overall Student Award with their entry Die water is perfek! in the category Integrated Campaign. They will share the R10,000 for the best Afrikaans work in the student category. Their campaign was also the only student entry that took gold.
The winners were announced at the Vodacom World in Midrand on 28 October.
Pendoring 2016 Winners
Television/Cinema Commercials – Production budget exceeding R1 million
(Sponsored by kykNET)
Silver
Title: Hierdie man bou ʼn ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: AfrikaansTelevision/Cinema Commercials – Production budget under R1 million
(Sponsored by kykNET)
Silver
Title: Afsê
Agency: DPK
Advertiser: Liedjie.com
Language: AfrikaansSilver
Title: Die celeb-jagter
Agency: DPK
Advertiser: Aardklop Nasionale Kunstefees
Language: AfrikaansNon-Broadcast Video & Film
Silver
Title: Campaign: Elke woord is 'n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: AfrikaansInternet Commercials; TV Trailers; Content Promos; Branded Content Video
No Award
Radio Communication
Gold
Title: Slyza Tsotsi 3
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: ZuluGold
Title: Umsebenzi
Agency: The Odd Number
Advertiser: BBC Brit
Language: ZuluSilver
Title: Campaign: Lugtyd-oordrag
Agency: FCB 1886
Advertiser: Cell C
Language: AfrikaansSilver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans & SothoSilver
Title: Campaign: Bad Parts
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans & ZuluSilver
Title: Multi Terrain “Directions”
Agency: FCB, Johannesburg
Advertiser: Lexus
Language: ZuluSilver
Title: Jan
Agency: FCB, Cape Town
Advertiser: BMW Motorrad
Language: AfrikaansSilver
Title: Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: ZuluSilver
Title: Campaign: Street Movie Reviews
Agency: Ogilvy & Mather, Johannesburg
Advertiser: MultiChoice DStv
Language: ZuluSilver
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: AfrikaansSilver
Title: Tronklied
Agency: Joe Public
Advertiser: One School at a Time
Language: AfrikaansNewspaper Advertising
Gold
Title: Campaign: Hilux’ tjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: AfrikaansSilver
Title: Menigte
Agency: OpenCo
Advertiser: Apartheid Museum
Language: AfrikaansMagazine Advertising
Silver
Title: Campaign: Loop voor jy jou vasloop
Agency: Joe Public
Advertiser: PNet
Language: AfrikaansPosters
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: AfrikaansWebsites, Microsites, Mobile Applications & Sites (Sponsored by Media24)
No Award
Original Afrikaans
(Sponsored by Dagbreek Trust)
Silver
Title: Rampartytjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: AfrikaansRetail Communication
Silver
Title: Campaign: Verander haar deuntjie met ’n steentjie
Agency: Ninety9Cents Communications
Advertiser: Winhall & De Stadler Jewellers
Language: AfrikaansCraft
Craft: Editing
Silver
Title: Die Mystic Boer
Agency: King James Group
Advertiser: Sanlam
Language: AfrikaansCraft: Performance
Silver
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: ZuluSilver
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: AfrikaansCraft: Animation
Gold
Title: Hierdie man bou ’n ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: AfrikaansCraft: Production Design
Gold
Title: Hierdie man bou ’n ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: AfrikaansCraft: Writing
Gold
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: ZuluSilver
Title: Campaign: Lugtyd-oordrag
Agency: FCB 1886
Advertiser: Cell C
Language: AfrikaansSilver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, SothoSilver
Title: Campaign: Stiller kajuit
Agency: FCB 1886
Advertiser: Lexus
Language: AfrikaansSilver
Title: Vet uit die storie
Agency: Joe Public
Advertiser: Clover
Language: AfrikaansCraft: Art Direction
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: AfrikaansCraft: Music & Sound Design
Silver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, SothoCommunication Design
Silver
Title: Ongemaklike stilte
Agency: 34°
Advertiser: Warwick Wines
Language: AfrikaansSilver
Title: Teaching Typefaces
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Reddam House
Language: NdebeleLive Events & Activations
Gold
Title: Elke woord is 'n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: AfrikaansIntegrated Campaign
(Sponsored by Toyota)
Gold
Title: Elke woord is 'n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: AfrikaansStudents
Student – Television; Cinema; Video Communication; Internet Commercials
No Award
Student – Radio Communication
No Award
Student – Print Communication
Silver
Title: Nou-Nou
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Sarah Yeats
Language: AfrikaansSilver
Title: Campaign: Tuisbesoek
Tertiary Institution: AAA School of Advertising, Cape Town
Students: Hanno Koen & Jaco Louw
Language: AfrikaansStudent – Digital Interactive Communication
No Award
Student – Communication Design
Silver
Title: Bakgat Baard Hoër Baard Bybel
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: AfrikaansSilver
Title: Breinmagnaat
Tertiary Institution: North-West University
Student: Marié Serfontein
Language: AfrikaansSilver
Title: TP vir bome
Tertiary Institution: Vega School of Brand Leadership, Johannesburg
Students: Cheri Kustner, Helen Aadnesgaard, Gerhard Cronjé
Language: AfrikaansStudent – Craft
Craft: Illustration
Silver
Title: 30 Years of South Africa Illustrated
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Lutho Mtyamde
Language: AfrikaansStudent – Integrated Campaign
(Sponsored by the ATKV)
Gold
Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Students: Carina Bonse, Gabi van Niekerk
Language: AfrikaansSilver
Title: Bakgat Baard Hoër Veldtog
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: AfrikaansSilver
Title: Dis kak in die donker
Tertiary Institution: Vega School of Brand Leadership, Johannesburg
Student: Marjòrie Meijerink
Language: AfrikaansOverall Student Award
Students: Carina Bonse, Gabi van Niekerk
Category: Integrated Campaign
Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Language: AfrikaansUmpetha Award
Agency: Ogilvy & Mather, Johannesburg
Category: Radio Communication
Title: Slyza Tsotsi 3
Advertiser: KFC
Language: ZuluAgency: The Odd Number
Category: Radio Communication
Title: Umsebenzi
Advertiser: BBC Brit
Language: ZuluPrestige Award
Agency: King James Group
Category: Integrated Campaign
Title: Elke woord is 'n meesterstuk
Advertiser: Sanlam
Language: Afrikaans
