What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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The power of pole ads
Cadac has been powering its way through the challenge of a Gauteng winter with a campaign developed specifically for Street Pole Ads by Outsourcerer. The campaign increases awareness for Cadac's KVI lines by playing on the increased electricity demand and resulting power cuts.
The campaign comprised runs of four consecutive posters which flighted on prime locations on main roads in Johannesburg and Pretoria during June and July.
According to Cadac marketing manager Justine Theron, the campaign has enjoyed positive feedback from suppliers, retailers and consumers alike:
"The hit rate on our website has increased dramatically over this campaign period and there was a definite increase in awareness for our extensive adventure and patio range. We find Street Pole Advertising to be an affordable outdoor medium which offers high visibility and repetition within high traffic areas - reaching a captive audience of +/- 1.2 m vehicles per day."
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