Main sponsor of Pendoring announced

Apart from a substantial financial sponsorship, Vodacom, the new main sponsor of the Pendoring awards for excellence in Afrikaans advertising, will be presenting new pieces worth R3000 to each of the category winners.

André Beyers, Vodacom's executive manager: brand and advertising, explains the decision to sponsor: "Culture and language are synonymous. They form part of your development, individuality, behavioural patterns, perceptions and dreams. The development of long-term support of each language, and specifically Afrikaans, is of cardinal importance to future generations.

"Vodacom's sponsorship of Pendoring reconfirms our investment in Afrikaans as a language and a culture - also to advance original and innovative use of language in the advertising world. The pride and pleasure of using Afrikaans as a mother tongue is close to our heart. This is one of the reasons why Vodacom supports Afrikaans advertising to the value of millions of rands in general.

"As a Proudly South African supporter and company, Vodacom is also a proud sponsor of Pendoring. All the best to the finalists!"

More sponsors for Pendoring
Because we understand Afrikaans ads...
New blood for Pendoring committee