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Marketing & Media South Africa

Get ready for #DesignMonth!

A whole month of 2016 has bitten the dust. We hope things are off to a good start for you and your biz.

We lead with the story that Grey Africa appointed Fran Luckin as its chief creative officer and speak exclusively to Luckin about her sparkling creative career thus far and the state of advertising on the continent, as well as where SA's falling behind in advertising trends.

Sticking with the topic of all that's trendy in 2016, Farren Roper offers insight into the top 10 social trends we can expect this year. Emojis, micro-video and personalised brand messaging are all on the front foot.

Looking further into the brand power of all things social media, I delved into the latest 'Gifoffyourass' fitness campaign from Virgin Active, and spoke to both the marketing and advertising teams involved.

Lastly, Varder Hulsbosch brings the idea of brand continuity to light by commenting on the new positioning from Johnnie Walker and cautions marketers that your loyal customers won't necessarily welcome a new brand message with open arms.

Lots to think about and broaden your marketing mindset this week.

PS: With Design Indaba just a few weeks away, February is Design Month on Bizcommunity. Look forward to exclusive design-centric interviews and thought leadership throughout the month, sure to expand your business-design thinking, and don't forget to join the conversation by using the hashtag #DesignMonth when you tweet us!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
It's officially Design Month on Biz
[Issued by Bizcommunity.com] Traditionally February is dedicated to all things design on Biz. This year we're rolling out the design theme, with a multi-industry Design Month feature on how design is influencing 20 sectors locally and globally... read


BREAKING: Grey gets Luck(in)!
[Leigh Andrews] Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intend bringing to life once she's settled into the agency... read


Top 10 social trends for 2016

Farren Roper

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks... Read

Virgin 'Activism': A moving fitness campaign

Leigh Andrews

When your marketing and advertising teams gel well, you get campaign magic. The well-timed Virgin Active 'Get off your ass' campaign is proof of this, particularly its gif-based social media aspect... Read

Joy will put me off my drink

Varder Hulsbosch

"Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign... Read

BizTrendsĀ 2016
How ideas will spread in 2016

Walter Pike

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes... read
Marketing spend under pressure

James Cloete

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave... read
Youth marketing in South Africa 2016

Issued by Student Brands

Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult... read
Programmatic video is a gamechanger

Stijn Smolders

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel... read
Seeing 2016 in full-colour with Grey Trends

Leigh Andrews

ICYMI, the 2016 edition of Grey Trends is out, bursting with facts and foresight on what to expect from the next few months... read
More trends... | Full trend report...
Design Month
#DesignMonth: The high-design life of doggy app development

Leigh Andrews

Started on a shoestring budget, the local DoggyDo app shows that if there's a will, there's a way - a strong design-centric way, if you're anything like Shani Judes, who founded and developed the app... read
#DesignMonth: Louis Minnaar, creative maverick

Ruth Cooper

Chances are that you have encountered Louis Minnaar's outstanding work at one time or another, be it a music video or flyer for your favourite band or a catchy ad for a well-loved brand. read
More ...
Design Indaba
Design Indaba Conference still open for bookings
Nedbank presents Beatenberg and Kyle Shepherd Trio at Design Indaba Festival

Issued by Design Indaba

Marketing
Why it's time to prioritise video marketing in 2016

Charl Vollmer

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say... read
Brands, here's why you should care about 'woke Twitter'

Sarah Britten

Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process... read
Are marketers missing out on the micro-moment opportunity? (Part 1)

Bianca Quinn-Diavastos

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are... read
Rethinking global media planning with Thalamus

Leigh Andrews

Picture a real-time newsfeed of all advertising, mobile and tech-related articles worldwide to complement fully democratised global media planning data. Welcome to the future, as Thalamus has made this a fully customisable reality... read
Four authentic marketing trends in 2016

Sheila McGillivray

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact... read
Is 2016 the year that...

Gil Sperling

Towards multisensory brands

Dora Jurd

Full steam ahead into 2016

Issued by Inspire Trade Exhibition

The three I's of 2016 - Winning with the consumer

Shannon Sandilands, Issued by Yellowwood Future Architects

Confessions of a content manager: How to be good at life and what you do for a living

Marco Golz, Issued by National Positions South Africa




Advertising
[Secrets of Success] Gloo@Ogilvy - A merger for future growth

Ann Nurock

In November last year, Gloo@Ogilvy was named Digital Agency of the Year at the Financial Mail Annual AdFocus Awards... read
Raising the bar

Danette Breitenbach

At the end of last year, the AAA School of Advertising announced the appointment of Prof Krishna Govender as the new Academic Director. Bizcommunity caught up with him... read
The art of persuasion

Chris Brewer

There are some interesting quotes surrounding this fascinating subject of creativity in advertising... read
Planit Media's 2016 new media success plan

Leigh Andrews

On 19 January, when many of us were just easing into the work year, Planit Media was born. Here's what you can expect from this new, new media group... read
Entries open for Loeries 2016
[Orchids & Onions] Don't be a donkey - get off your ass and go to a gym

Brendan Seery

Household tabby takes to Toyota RAV4 for adventure

Issued by FCB Africa

2016 - Bring it on!

Issued by Fresh Eye Films

AMASA proud to announce their client for upcoming AMASA Workshop

Issued by AMASA

Egg directors going steady with happy clients

Issued by Egg Films

J&B Rare directed by Leigh Ogilvie

Issued by Velocity Films




Branding
Managing reputation in a disruptive world

Elian Wiener

The media and communication landscape is constantly changing, with digital transformation and technological developments creating new opportunities, powers, behaviours and brands... read
Disappearing brands

Neil Hart

The world does not long for more advertising. Recently Instagram tested its first advert in the app's photo feed. The comments that followed were entertaining, ranging from "I'm leaving Instagram" to "there goes the neighbourhood"... read
The future of brand building - 2016 and beyond

Bogosi Motshegwa

Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important... read
Cinema
[NewsMaker] Nitesh Matai - GM at Nu Metro Cinemas

Louise Marsland

Nu Metro Cinemas has a new general manager in Nitesh Matai, who was promoted from marketing executive in December... read
CRM
Trends that will disrupt customer service in 2016
According to Interactive Intelligence there are five trends that will disrupt customer service in 2016. A massive 89% of companies plan to compete... read
Why the CCO should be the Leatherman on your company's belt

Johan Botha

During a recent customer experience cultural intervention workshop, my agency's customer experience interventionist asked the participants to name a brand they are not only loyal to, but love so much they will run into a burning building to save... read
Digital
Publicis Groupe 90th anniversary benefits 90 digital start-ups
To celebrate its 90th anniversary, its roots as a small start-up and its entrepreneurial spirit, the Publicis Groupe will provide mentoring, support and funding to 90 entrepreneurial projects in the digital field... read
2016: The year of the user experience

Patrick Mungai

Ad blockers are to become even more of a reality for marketers and consumers in 2016. This will see the emergence of a new breed of online sales people, focused on creating an all round 360 degree "user experience"... read
SA gets its first digital marketing solution for publications

Issued by Atheneum

Web design predictions for 2016

Issued by 360eight

How can brands win in these trying times? Xolisa Dyeshana will tell us at Heavy Chef

Issued by World Wide Creative

PDT rolls out a no software and licensing fees digital signage network

Issued by PDT

The televised revolution continues - Twitter introduces skippable pre-roll ads

Nicole Sobotker, Issued by DQ&A Media Group

Education
Further your academic career

Issued by Global Academy Jobs

On the Dot graduates

Issued by On the Dot

Magazines
Getting to know Women on Wheels editor Juliet McGuire

Lauren Hartzenberg

Juliet McGuire has taken over the role as editor of SA female motoring magazine, Women on Wheels. The motoring TV presenter and Women on Wheels online editor will head up the reigns... read
Destiny Man welcomes new editor

Issued by Ndalo Media

Media
Gareth Cliff wins mammoth lawsuit against M-Net
Axed Idols judge Gareth Cliff won a mammoth lawsuit against M-Net on Friday, hours before the first auditions for the show were due to start... read
Real value in media

Quinton Jones

In 2016, value is more important than ever. Clients are feeling the pressure of economic conditions and need to show ROI on their business decisions... read
Max du Preez leaves Independent Media group - again
Sabinet launches African News Agency (previously SAPA)

Issued by Sabinet

Mobile
It's hard out there for an app
The average iOS app makes 50 cents per download, with most discovery coming from a simple app store search. However, once installed, the average person only uses 26 per cent... read
Mobile-friendly websites: What you need to know

Boris Dzhingarov, Issued by Monetary Library

Vicinity Media releases a 300 x 250 ad unit (with distance window)

Issued by Vicinity Media

Online Media
How to stop visitors in their tracks and take a bow on your website

Gordon Barker

Website content as we are all aware is the critical aspect to SEO (search engine optimisation), but what is the next big thing on the web? No, it's not social media - it is your own website... read
Are you suffering from FOLO?

John Sanei

We have all been in situations where we thought we were missing out on something or other, FOLO is the Fear Of Living Offline... read
10 simple ways to improve your business writing style

Amanda Patterson

We define a writer's style through his or her word choice and syntax. In business writing, we should choose words and sentence structures that convey our messages in the most effective way... read
News24Wire to extend charge model to all users

Issued by 24.com

PR & Communications
Lessons from a PR student, turned PR practitioner

Jodene Louw

Change is scary, every human knows that. But for me, the most frightening experience was the transition from "student to employee"... read
Six trends communications professionals shouldn't ignore in 2016
As we settle into the new year, communication specialists traditionally take the time to evaluate the biggest trends that affected the profession in 2015... read
Production
Thoughts on directing the new Hippo.co.za TVCs

Glen Bosman

It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign... read
Calling all directors!

Issued by NATIVE VML

Radio
[Behind the Selfie] with... Meegan Kieffer

Leigh Andrews

This week, we find out what's really going on behind the selfie with Meegan Kieffer, marketing manager at Good Hope FM... read
Research
[Biz Online Insights] Internships
This week, our 'Biz Online Insights' section explores the South African online population's views on internships... read
Sales
Sales and marketing guru joins TLC Marketing - Africa

Issued by TLC Marketing Worldwide

Social Media
Can I protect and register my hashtag?

Elaine Bergenthuin and Nicole van der Merwe

On social media, individuals and companies advertise and promote their businesses and brands through hashtags, which have become so popular that they are being used in starting trends, raising awareness, buying and selling products and services, entering competitions and winning prizes... read
Climbing price of a tweet
Telling stories through tweets

Atiyya Karodia, Issued by NATIVE VML

Sponsorship
Exciting year ahead for South Africa's leading business-arts agency

Issued by Business and Arts South Africa

Sponsorship as part of the marketing mix

Issued by Optimize Enhancing Effectiveness

Promoted content
Immigration to New Zealand - Pathway to a better life!

Issued by Silver Fern Immigration Services

International
Missing D&AD Pencils campaign captured on film
As a publicity stunt, thought up by Lucky Generals and D&AD, the D&AD Pencils simultaneously started disappearing around the world on 11 January... read
Gunn Report 2015 highlights creative genius around the world
The Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015... read
Google paid USD1bn for search spot on iPhones: report
SAN FRANCISCO: Internet giant Google paid Apple a billion dollars in 2014 to be the go-to search tool on iPhones, Bloomberg reported, citing court documents... read
Cannes Lions 2016 adds Lions Entertainment
More International
Business
Dealing with employees' antisocial social media behaviour
While it may not be the conventional nature of an act of misconduct, the age of social media and technological advancement has changed the way in which we communicate and engage with other individuals and with the public... read
New business
  • go4word wins Fairtrade's PR account - more info

More accounts  Submit a New account
Jobs offered
Marketing/Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Media Sales Representative - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced media sales representative. Applications close: 5 February 2016 Read more >>



Online Sales Executive - Cape Town
Bizcommunity.comBizcommunity is looking for a talented and motivated online direct sales executive, who has a solid sales track record. Read more >>



Social Media Community Manager - Johannesburg
G&G DigitalSocial media community manager for one of SA's fastest growing digital agencies, working with an amazing team on some of SA's top brands. Read more >>



Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive Read more >>



Market Research Executive - Cape Town
Insight SurveyWe are looking for an enthusiastic market research executive to join our growing market research team. If you are passionate about market research, please send us your CV. Read more >>



Account Executive - Exhibitions - Durban
Scan DisplayScan Display's Durban office has an opportunity for a young go-getter with high energy levels. Experience in the agency, exhibition and eventing environments will be advantageous. Read more >>

Senior Communications Officer - Johannesburg
Wits is seeking a prolific communicator/writer to promote the university and its research in the media and across multiple platforms. S/he will be responsible for managing Wits' reputation. Read more >>


Multimedia Communications Officer - Johannesburg
Wits is seeking a dynamic individual with excellent photography/videography, editing and digital skills that will make great stories trend. S/he will produce great, appropriate content for electronic platforms. Read more >>


Key Accounts Manager - Cape Town
We are expanding rapidly and are looking for a highly motivated individual with a proven national key account management skill set, who relishes working with a charismatic and dynamic team. Read more >>





New events to diarise
Professional Speaker Showcase - 3 Feb 2016, Cape Town
An ideal opportunity to see and experience ten professional speakers, all in one morning, with breakfast - at no cost. Read more >>



The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Government media short course
Sol Media for Media Leadership - 14 Feb 2016 to 24 Oct 2016, Grahamstown


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Brandlove customer journey design course
Brandlove - 10 Mar 2016 to 11 Mar 2016, Sandton | 16 Jun 2016 to 17 Jun 2016, Cape Town


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Crisis communications course
Quo Vadis Communications - 18 Oct 2016 to 19 Oct 2016, Johannesburg


Upcoming events
Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Florence Musengi's Women At The Top launch
Business Engage - 4 Feb 2016, Kyalami


Photoshop basics
Multidimensions - 5 Feb 2016, Cape Town


Internal communication management
PRISA - 8 Feb 2016 to 9 Feb 2016, Randburg, Johannesburg


Creative writing course
Allaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg


Quotes
Howard Thurman
"Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive."
Ernest Holmes
"Prepare your mind to receive the best that life has to offer."
Steve Jobs
"The only way to do great work is to love what you do."
Conrad Hilton
"Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes but they don't quit."
Mary Anne Radmacher
"Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, "I will try again tomorrow."

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  Twitter
@Forbes
2016 will be the year that retailers begin to really experiment with virtual reality https://t.co/RRCwSoxyDi https://t.co/T0rmecJh19 - Mon Feb 01
@MarketingEds
.@PwC_China confirms @fluidesign acquisition as "big 4" inch closer to CMO role https://t.co/XUM9e3h15E congrats @simonsquibb @guyparsonage - Mon Feb 01
@memeburn
This Google-backed startup from SA is training thousands of coders via ventureburn https://t.co/KhFeFc7s9o - Mon Feb 01
@socialmedia2day
Facebook's new Audience Optimization tools could help boost post engagement: https://t.co/tXRe930wvX #socialmedia https://t.co/SdFgP6Ssaq - Mon Feb 01
@TechCrunch
Apple is reportedly developing wireless charging https://t.co/ITmjY9PI6T https://t.co/RYHQpx2qXh - Mon Feb 01
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