Juliet McGuire: I dated a guy in high school who was obsessed with cars and it sparked my interest. It was only when I decided to study journalism at Stellenbosh University that I realised I could be a motoring journalist and so my passion for cars grew.
McGuire: People and words. The saying, "actions speak louder than words" does not hold entirely true to me. I believe that people's actions can inspire others, but I also believe that words hold so much power and one sentence can change someone's way of thinking and even change the way they behave. There is nothing quite like an inspirational story put down in beautiful words.
McGuire: We want the content we create to be useful. When I write I think about what it is that I would want to know and then I think about my friends who are in different phases of life to me and I think what they would want to know. It's not just about mom's cars and baby seats, it's also about empowering women with car-related content. I want women to be able to walk into a dealership or a service centre and not be taken for a fool. They need to be able to hold their own and not have to rely on a man to be able to get what it is they want out of a certain "car-related" situation. And our content will never be patronising! Women know more about cars and motoring than they are given credit for.
McGuire: The uniqueness of the job; and the perks of course. Driving a different car each week and travelling to places I would never experience by my own accord.
McGuire: That changes weekly, literally! But I would love to drive a Bugatti Veyron if only for the speed; and the Porsche GT3 is a car I would own.
McGuire: Safety technology. It is incredible what manufacturers are coming up with. My favourite is Volvo's goal that by the year 2020 no person will be injured or die in a Volvo. With the current carnage on our roads, this could not come soon enough!
Dentsu 19 hours
SAMRA 17 hours
