Donald Gunn, founder of The Gunn Report, says, "The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it is sometimes hard to keep track of all the inspirational break-through work and who is behind it.
"We've analysed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond."
The Gunn Report 2015 guest editor, Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has contributed his commentary to the report and awards tables, says, "I have always been a fan of The Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do and judging by the work I have seen, I would say 2015 was a pretty good vintage."
BBDO New York Most Awarded Agency
Always #LikeAGirl Most Awarded Campaign Overall
US Most Awarded Country
Volkswagen Most Awarded Advertiser
2. Leica Gallery São Paulo, "100", F/Nazca Saatchi & Saatchi (São Paulo)
3. Twix Bites, "#TBT Bites" campaign, BBDO New York (New York)2. Geico, "Unskippable" campaign, The Martin Agency (Richmond)
3. Under Armour, "I Will What I Want - Gisele Bundchen", Droga5 (New York)2. ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)
3. Intermarché, "Inglorious Fruit & Vegetables", Marcel (Paris) AND No Somos Delito (We Are Not Crime), "Holograms For Freedom", DDB Spain (Madrid)2. John Lewis, "Monty's Christmas", adam&eveDDB (London)
3. ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)2. Leo Burnett
3. DDB2. UK
3. Australia2. Samsung
3. Nike2. Stink / Stink Digital (London, São Paulo, Moscow)
3. Blink Productions (London)2. Augusto Gimenez Zapiola (Argentina)
3. Jones+Tino (Brazil) AND Ringan Ledwidge (UK)The ranking tables, accompanying ads and commentaries as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. The 100 top commercials appearing on the Showreel of The Year will follow shortly.