Gunn Report 2015 highlights creative genius around the world

Donald Gunn, founder of The Gunn Report, says, "The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it is sometimes hard to keep track of all the inspirational break-through work and who is behind it.

"We've analysed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond."

The Gunn Report 2015 guest editor, Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has contributed his commentary to the report and awards tables, says, "I have always been a fan of The Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do and judging by the work I have seen, I would say 2015 was a pretty good vintage."

Top performers

• BBDO Most Awarded Network

• BBDO New York Most Awarded Agency
• Always #LikeAGirl Most Awarded Campaign Overall
• US Most Awarded Country
• Volkswagen Most Awarded Advertiser

• Smuggler Most Awarded Production Company

Most awarded film commercial in the world 2015

1. John Lewis, "Monty's Christmas", adam&eveDDB (London)

2. Leica Gallery São Paulo, "100", F/Nazca Saatchi & Saatchi (São Paulo)

3. Twix Bites, "#TBT Bites" campaign, BBDO New York (New York)

Most awarded print / out of home ads and campaigns in the world 2015

1. Buick Road Safety "Human Traffic Signs" campaign, Lowe China (Shanghai)2. KFC "Burger"/ "Drumstick"/ "French Fries", BBDO Proximity (Kuala Lumpur) AND Samsung, "Safety Truck", Leo Burnett (Buenos Aires)

Most awarded digital ads in the world 2015

1. Honda Civic Type R, "The Other Side", Wieden+Kennedy (London)

2. Geico, "Unskippable" campaign, The Martin Agency (Richmond)

3. Under Armour, "I Will What I Want - Gisele Bundchen", Droga5 (New York)

Most awarded all Gunns blazing in the world 2015

1. Always, "#LikeAGirl", Leo Burnett (Toronto)

2. ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

3. Intermarché, "Inglorious Fruit & Vegetables", Marcel (Paris) AND No Somos Delito (We Are Not Crime), "Holograms For Freedom", DDB Spain (Madrid)

Most awarded campaigns across all Gunn report media 2015

1. Always "#LikeAGirl", Leo Burnett (Toronto)

2. John Lewis, "Monty's Christmas", adam&eveDDB (London)

3. ZDK Exit Deutschland, "Nazis Against Nazis - Germany's Most Involuntary Charity Walk", GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

Most awarded agencies in the world 2015

1. BBDO New York (New York)2. adam&eveDDB (London) AND AlmapBBDO (São Paulo)

Most awarded networks in the world 2015

1. BBDO

2. Leo Burnett

3. DDB

Most awarded countries in the world 2015

1. US

2. UK

3. Australia

Most awarded advertisers in the world 2015

1. Volkswagen

2. Samsung

3. Nike

Most awarded production companies in the world 2015

1. Smuggler (London, Los Angeles, New York)

2. Stink / Stink Digital (London, São Paulo, Moscow)

3. Blink Productions (London)

Most awarded directors in the world 2015

1. Dougal Wilson (UK)

2. Augusto Gimenez Zapiola (Argentina)

3. Jones+Tino (Brazil) AND Ringan Ledwidge (UK)

The ranking tables, accompanying ads and commentaries as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. The 100 top commercials appearing on the Showreel of The Year will follow shortly.