Advertising research | Bizcommunity

Advertising research | Bizcommunity

News

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Got their attention? Keep it! Find out how at Nedbank IMC 2023

Events & Conferencing

Got their attention? Keep it! Find out how at Nedbank IMC 2023

Issued by IMC Conference 29 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Warc releases Expenditure Report quarterly data for UK

Advertising

Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

Image supplied: Head of content at Warc Media, Alex Brownsell

Research

Warc global ad trends: Connecting with Gen Z

7 Oct 2022

Source: Bizcommunity. The Smarties 2022 Awards entries are now open

Marketing

SA agencies perform strongly across the Smarties Business Impact Index

6 Jul 2022

Advertising

Research shows in-app advertising will see exponential growth

8 Mar 2022

How to drive customer growth through the power of WOM marketing

Marketing

How to drive customer growth through the power of WOM marketing

8 Mar 2022

SA research - It's time for collaboration

Research

SA research - It's time for collaboration

Karen Phelan, Issued by Advertising Media Forum 25 Oct 2021

The challenge of martech and automation

Marketing

The challenge of martech and automation

Paula Sartini 20 Sep 2021

Mediamark launches Guaranteed Target Segment solutions

Research

Mediamark launches Guaranteed Target Segment solutions

Issued by Mediamark 24 Feb 2021

2021 - The road to recovery

Marketing

2021 - The road to recovery

Issued by Ebony+Ivory 12 Jan 2021

Zambia to host World Communication Forum

Events & Conferencing

Zambia to host World Communication Forum

20 Nov 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Issued by Kantar 12 Mar 2020

Image source: Gallo/Getty Images.

Research

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

Chief creative officer, Pete Case leaving Ogilvy SA. Image supplied.

Advertising

CCO Pete Case leaving Ogilvy SA

18 Jul 2019

Paying tribute to Erik du Plessis

Research

Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Consumer research in Zimbabwe expanded

Advertising

Consumer research in Zimbabwe expanded

23 Jul 2018

Sarah Utermark, country director of the MMA SA and Digitas Liquorice’s CEO and founder, Miles Murphy.

Digital

SA agencies take top spots in MMA EMEA Smarties Business Impact Index

16 Apr 2018

David Tiltman, head of content, Warc. Image supplied.

APRA & Sabre Awards

Warc and Sabre Awards partner to showcase PR-led case studies

16 Apr 2018

The digital elephant in the room... Image credit: Jan Mik © –

Research

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Focus on Shopper Marketing

#ShopperMarketing: A winning omni-channel approach

Stefan Abro 26 Oct 2017

Lewis Stores sets its sights on richer consumers with UFO deal

Retailers

Lewis Stores sets its sights on richer consumers with UFO deal

Robert Laing 20 Oct 2017

Cienpies Design © –

Research

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Erik Du Plessis

Advertising

A neuroscience study that is important to advertisers

Erik Du Plessis, Issued by Kantar 6 Jul 2017

Petro Kuprynenko © –

Research

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Admap Prize 2017 winners announced

Research

Admap Prize 2017 winners announced

Issued by Kantar 5 Jun 2017

Marketing & Media

Research indicates agencies not happy with briefing process

12 May 2017

Clio Awards announce 2017 jury, includes Fran Luckin

Advertising

Clio Awards announce 2017 jury, includes Fran Luckin

21 Apr 2017

Consensus Ad Forecast indicates global advertising spend slows in 2017

Advertising

Consensus Ad Forecast indicates global advertising spend slows in 2017

7 Nov 2016

What media measurements count in terms of African audiences?

Research

What media measurements count in terms of African audiences?

28 Oct 2016

Waithera Kabiru

Research

What measurements matter when reaching Africa's audiences?

Waithera Kabiru 18 Oct 2016

Bulawayo, Zimbabwe. Image by 123RF

Marketing

ZAMPS reflects changes in Zimbabwean lifestyles

16 Sep 2016

Advertising

ZAMPS research shortly in field in Zimbabwe

13 Jul 2016

Rational versus emotional decision-making (2016-status)

Marketing

Rational versus emotional decision-making (2016-status)

Erik Du Plessis 5 Jul 2016

First Pan-African OOH measurement product

Research

First Pan-African OOH measurement product

2 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'

Focus on Shopper Marketing

[Shopper Marketing] Customers gravitate to the 'Third Place'

Louise Marsland 31 May 2016