Paula Sartini

Profile

With over 20 years' experience helping leading organisations overcome various business challenges, Paula understands the challenges that companies face in delivering a consistent brand experience and the impact this has on their bottom line. An analytical thinker that strives to solve business problems with innovative solutions, Paula believes that technology plays a major role in solving critical business and branding challenges. As such, she established BrandQuantum to help businesses overcome their branding challenges in the digital age.

Articles

Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

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Branding People South Africa

Paula Sartini

Profile

Are your emails building brand trust?

Customer experience: The marriage of marketing and technology

CMOs need to embrace new technologies and tools to build brand trust

Getting back to basics: Branding is fundamental to marketing success

Brand consistency: Taking marketing to a higher level