Profile

With over 20 years' experience helping leading organisations overcome various business challenges, Paula understands the challenges that companies face in delivering a consistent brand experience and the impact this has on their bottom line. An analytical thinker that strives to solve business problems with innovative solutions, Paula believes that technology plays a major role in solving critical business and branding challenges. As such, she established BrandQuantum to help businesses overcome their branding challenges in the digital age.
Gathering customer data effectively to create great customer experiences
The challenge of martech and automation
Why brand health matters
The real value of company compliant templates and content governance
The balance between customer privacy and intimacy
Delivering your customer experience at every customer touchpoint
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Photo by  on .
How secure is your company data during a lockdown?
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Marketing and IT: Will the great divide continues in 2020?
Image source: Gallo/Getty Images.
Image credit: Jaromir Kavan on Unsplash.
Image credit: Alex Knight on Unsplash.
The road to AI in marketing
Are your emails building brand trust?
Customer experience: The marriage of marketing and technology
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Getting back to basics: Branding is fundamental to marketing success
Brand consistency: Taking marketing to a higher level
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