Cannes Lions 2016 adds Lions Entertainment

The themes for this year's Cannes Lions have been carefully selected, appealing to delegates from all over the world and from a myriad of creative industries. Talks will focus on what a modern and valuable entertainment business looks like today, touching on technological advancements, the explosion in platforms and outlets for entertainment and the way that success can be measured.

There will also be sessions on finding the new roles for creative businesses in the entertainment industry as well as programmes that look at how creators are experimenting with different channels and cross-platform storytelling. This is the year that we find out what success looks like and how content can be turned into culture.

Marketing manager and account executive for Cinemark, Yvonne Diogo, says, "In 2015, the 8-day festival attracted over 15,000 delegates and 40,133 entries were submitted for awards from over 100 countries around the world. Cannes Lions is now the annual global meeting place for agencies, advertisers, publishers and everyone else in the marketing communications ecosystem."

"The latest addition to Cannes Lions is quite significant, as those behind the Lions Festivals have recognised that media is being disrupted by an explosion of new communication channels. Talented entertainers who have the power to connect directly with consumers are seizing the opportunity by presenting themselves as musicians, actors, sportspeople, fashion designers, chefs, vloggers, entrepreneurs and artists. What is very exciting is that agencies, brands and media owners are seeking to work with them like never before," concludes Diogo.

For more information, go to www.canneslions.com.