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Marketing & Media South Africa

No space for glass ceilings in this industry!

A strong message from last week's [IMC 2015] speakers - male and female alike - was to not self-impose a glass ceiling, especially not on your integrated marketing creativity. I also got some insight into how to get started with an effective integrated marketing strategy, all from the likes of top inspirations like Alistair King, Paula Raubenheimer, Melissa Attree and Lynette Gordon.

Then, if it's marketing to millennials you're looking for advice on, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck.

Spreading the industry insights, Andre Fourie also shares with us five things the PR industry does that undermines its value - we're looking at you, jargon-spewers!

Then, in the build-up to Loeries Creative Week, we checked in on [Loeries 2015] agency expectations with The Hardy Boys CEO Dale Tomlinson. Most exciting, especially as we're now well in the thick of things with judging week having started yesterday and we have a full weekend of coverage coming your way next!

Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
[IMC 2015]: Don't self-impose a glass ceiling on your integrated marketing creativity!
[Leigh Andrews] At this year's Cannes Lions we heard about the '3% stat' and applauded the introduction of the Glass Lion. But does a glass ceiling really exist for women in the industry? I found out the views of four key players in the realm of integrated marketing... read more>>

Marketing to millennials - selfies, hashtags and retweets

Michele Warbreck

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

Read more >>



Five things the PR industry does that undermines its value

Andre Fourie

Over the past ten years of working in the PR industry I've encountered varying degrees of admiration, disinterest and complete distrust when telling people what I do for a living...

Read more >>



[Loeries 2015] Agency expectations with... The Hardy Boys

Leigh Andrews

In the last iteration of our feature running until Loeries Creative Week in Durban next week, we find out what Durban-based The Hardy Boys' CEO Dale Tomlinson expects...

Read more >>





Loeries Creative Week Durban
[Loeries 2015] Student, Ubuntu and Digital finalists
With judging complete in these categories, the Loeries' Student, Ubuntu and Digital finalists have been announced... read more>>
Loeries Awards 2015: The Durban twist

Tseliso Rangaka

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to the event. Durban is promising to do the same this year... read more>>
The Loeries Live events & PR judges announced
Caroline Pretorius, ECD of VWV will serve as jury chair, with the rest of the judging panel comprising 11 local judges to assess the Loeries Live events & PR categories... read more>>
New speaker announced for DStv Seminar of Creativity

Issued by The Loeries

Bumper year for Loeries entries

Issued by The Loeries

Biz Takeouts
[Biz Takeouts Podcast] 143: Radio advertising as a medium with Hailstorm and SPARK media
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Gordon Laws and Louis Raubenheimer and John Bowles... read more>>
Marketing
[IMC 2015] The future of communication

Leigh Andrews

Highlights of IMC day 2 included delving into future-enabling technology like programmatic media buying and a reminder of the importance of measurement in any marketing effort... read more>>
[IMC 2015] The state of integrated marketing

Leigh Andrews

The need for an industry standard definition of integrated marketing and better understanding of the role of big data going forward were hot topics on the first day of the Integrated Marketing Conference (IMC)... read more>>
The experiential food marketing experience

Leigh Andrews

Take a dash of Silwood School of Cookery cordon bleu training, add some work on a BBC-commissioned TV cooking show and blend well. What bubbles to the surface? The experiential food marketing trend, and impressive MD of Source Food agency, Kirsty Rowett... read more>>
The neuroscience of innovation

Daphne Stanford

Neuromarketing is a thing, now. Crazy, huh? Mirror neurons, innovation, neurosonics: these are all strategies or concepts currently of interest to the marketing world, and they're coming to get you!... read more>>
To P or not P?

Clive Evans

Brand trust - It's in the eyes

John Laurence

ZANDO opens an affiliate program with Public-Ideas

Issued by Public-Ideas

Advertising
Entries open for 2015 Annual AdFocus Awards
Entries have opened for the Financial Mail's 2015 Annual AdFocus Awards. Last year, for the first time, they were merged with those of Jeremy Maggs' The Annual. Deadline for entries is Monday, 31 August 2015... read more>>
Media and ad industries need a dose of Epsom Salts

Chris Moerdyk

It has been almost inevitable that the print media and ad industry representative bodies are going through some considerable trauma right now... read more>>
Choosing advertising for your business

Roane Swindon

Advertising has become more complicated since the reign of newspaper advertising and direct mail. It has become complicated choosing a sustainable and valuable means of getting your message out there... read more>>
[Behind the Selfie] with... Sarah Britten

Leigh Andrews

This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Dr Sarah Britten, strategy head for Y&R's shopper marketing unit, Labstore South Africa... read more>>
[Orchids & Onions] SuperSport scores a goal with rugby ad

Brendan Seery

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world... read more>>
Meeting that brand Promise X10

Leigh Andrews

Promise has seen a decade of impressive results - here's how it lives up to the brand promise it offers clients... read more>>
Please tell us about advertising and marketing law issues of concern to you

Issued by Marketing Mix Conferences

Loyalty begets loyalty

Issued by Pendoring

For AutoTrader, the choice is Ed from Spitfire

Issued by Spitfire Films

Penquin's 15-year milestone

Issued by Penquin Airtime


INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

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Branding
Moving beyond brand awareness

Danette Breitenbach

Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. In a world where 76% of people do not care if brands disappear, brand awareness is no longer enough... read more>>
CRM
Steps to effective customer experience management

James Maposa

In markets where product and service differentiation continues to narrow down, a customer-centred approach takes centre stage... read more>>
CSI
Getting to the heart of the #RAK campaign with #NissanMagic influencers

Leigh Andrews

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers... read more>>
Soup kitchen feedback

Issued by On the Dot

Grey Africa supports SAPESI in curbing illiteracy

Issued by Grey

Indy Cares

Issued by Independent Media

Gendel launches brand campaign for Special Olympics South Africa

Issued by Gendel Strategic Marketing Group

Third annual Kaya FM 67KM Relay: Fully under way

Issued by Kaya FM 95.9




Design
Prestigious INDEX: Design to Improve Life amongst international players at Open Design Cape Town 2015

Issued by Open Design Cape Town

Creating delicious design

Issued by Berge Farrell

Digital
Getting equipped with the ABCs - Introducing Google's Alphabet
NEWSWATCH: Google's CEO and co-founder, Larry Page, announced on Monday that they are creating a new parent company to take over from Google Inc, called Alphabet. read more>>
Beating the digital innovators demands more than mere imitation

Richard Mullins

Brands that are starting to feel the competitive heat from multinational digital disruptors such as Uber, AirBNB, Amazon and Facebook need to embrace digital innovation as a core business capability... read more>>
Essential for companies to shift from bootcamp training to performance support

Ivanna Granelli

Companies need to rethink the ways that they train and manage employees if they are to maximise returns from business processes and systems... read more>>
Marketing is native

Will Green, Issued by Apurimac

The Web Development Edition of the Heavy Chef quarterly magazine is available for download

Issued by World Wide Creative

Experience the magic of maps with AfriGIS at Geomatics Indaba 2015

Issued by AfriGIS

Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

Issued by iProspect

Why independent agencies still matter in South Africa's digital landscape

Andre Steenekamp, Issued by 25AM

Why "micro-moments" is not just a buzzword

Nicole Sobotker, Issued by DQ&A Media Group

You: Are what you read and what you watch

Will Green, Issued by Apurimac




Direct Marketing
Entries open for 2015 Assegai Awards
Entries are open for online entries into the 2015 Assegai Integrated Marketing Awards for campaigns that ran between January 2014 and September 2015... read more>>
PocketMedia Solutions and KLT: Helping visitors love the Kruger Lowveld

Issued by PocketMedia

Education
Inyathelo Advancement Academy: Advancement tools and practices for NPOs

Issued by Inyathelo: The SA Institute of Advancement

Events & Conferencing
TEDxCapeTown explores Open Access Control
Now in its fifth year, TEDxCapeTown 2015 tackles the delicate and highly relevant paradox of openness, access and control... read more>>
What we believe is essential in enhancing our efficiency and excellence

Issued by Compex

Botswana football on the rise

Issued by Optimize Enhancing Effectiveness

Levelthree Wine Not pop-up bar a hit!

Issued by Levelthree Premium Venue

Joan Ramagoshi Madibeng presents the 5th annual Women, The Real Architects of Society

Issued by Seven Colors Communications

Exhibitions
Scan Display forges ahead with exhibition builds in Africa

Issued by Scan Display

Magazines
Spaces 17: The forecast issue

Issued by New Media

Media
Are you a credible spokesperson?

Marion Scher

I've often been called in to companies to train their top executives to speak to the media, only to find someone on a lower level is the better spokesperson... read more>>
AMASA workshop new dates announced

Issued by AMASA

Mobile
The four new mobile moments unpacked

Joseph Neusu

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably... read more>>
Cook With Clover: the app to make your cooking, meal planning and grocery shopping Way Better

Issued by Clover

Online Media
Health24 launches the inaugural Health of the Nation Survey

Issued by 24.com

PR & Communications
Cecil the lion's killer: a PR brief too hot to handle?

Kimberley Clare Ogden

Described as a firm specialising in "crisis and issue management, special situations, transactions and transitions", you could say J. Austin & Associates is the perfect fit to take on the brief. But, should it, or any other agency have taken on Walter Palmer?... read more>>
Sunny skies with a chance of unanticipated chaos

Issued by Brian Anthony Communications

Production
Riordan Allen launches Eskom Chic fashion film

Issued by Frieze Films

Frieze Films' new director, Riordan Allen, has just released Eskom Chic - I Got Dressed in the Dark, a load shedding-inspired fashion film styled by Kelly Red of the Red Rum Culture Club... read more>>
Lebogang Rasethaba's sub-zero Castle Lite brand film

Issued by Arcade Content

Promotions
Sport15 - Create your own game
Global stars Gareth Bale, Thomas Muller, Mesut Ozil, James Rodriguez and Leo Messi, as well as NBA star Ricky Rubio, take a leading role in the latest chapter of Sport15 that launched on 6 August 2015. 'Create Your Own Game' is an inspiring 90-second film that challenges those who defy the norm and set out to create their own path - the next generation of creators - to 'unfollow' their heroes. It represents a complete shift in how adidas communicates as a company, driven by the brand's mission to be the world's best sports brand. Shown through the lens of football, the film underlines its leadership and passion for sport and further demonstrates adidas' continued desire to revolutionise the game around the world. To experience it, go to 'Create Your Own Game' at https://youtu.be/hIqC9IYMUOU.
Publishing
Building data journalism products with users in mind

Chris Roper

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader... read more>>
Radio
Heart FM and Gagasi FM announce partnership with Mediamark in Gauteng only

Issued by Heart FM

Management changes at Gagasi FM

Issued by Gagasi FM

Recruitment
[TrendTalk] Will this be your future job title?

Louise Marsland

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?... read more>>
Skills shortage - Here is what you can do about it

Chris Midgley, Issued by Blast Brand Catalysts

Research
Bridging the divide between customer intelligence and business intelligence

Issued by Effective Intelligence

Sales
Five tips for managing your sales territory

James White

Sales territories can be a touchy topic at the office, especially if you're looking to divide them or break them up in any way. Some people hate the idea of having to only work within a specific territory, but it's actually quite helpful for a variety of reasons... read more>>
Why a service strategy - and how?

Sid Cohn

In the conversation about service, the strategic issue of delivering customer value has been largely ignored... read more>>
Is SA's love for fast food defying banting?

Issued by Insight Survey

Social Media
Social media study releases report in September
The executive report of the high profile social media study, organised by Arthur Goldstuck and Michal Wronski, will be presented at the annual Social Media Landscape briefings... read more>>
Top four tools to share engaging content on your social media accounts

Jessica Davis

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page... read more>>
TV
Whisking, blending and baking in Clover's Little Big Cook Off: Wild Card

Issued by Clover

Women's Month
[#WomenInBiz] Scoring goals with Marisa Calvert

Evan-Lee Courie

Bizcommunity.com is celebrating Women's Month by focussing on women in various industries. I chatted to Marisa Calvert to find out what this month means to her and what are some of the barriers she's overcome in the business of sports communications... read more>>
[#WomenInBiz] "I was perceived to be the marketing girl ... not the distiller" - Q&A with Marlene Bester

Jessica Taylor

Following a recent brandy and chocolate pairing in celebration of Women's Month, I thought I'd interview the host, who just so happens to be the only female master distiller in South Africa... read more>>
[#WomenInBiz] Comedy Queen Nina Hastie

Ruth Cooper

Comedian Nina Hastie, one of five women nominated for the Savanna Comic's Choice Awards, chats about the forthcoming awards, Women's Month... read more>>
Women Online 2015 flash poll indicates women hold financial power
Nine finalists in 2015 Fairlady Women of the Future Awards
Airing the contribution made by women

Issued by Algoa FM

SME South Africa celebrates women in business in August!

Issued by SME South Africa

International
Adidas reports higher sales, modest profit rise
BERLIN - German sportswear and equipment maker Adidas on Thursday reported higher sales and a slight profit rise for the second quarter, despite falling revenues in its golf division... read more>>
Final jury members for Spikes Asia
The final jury members in the Creative Effectiveness, Innovation, Healthcare and Integrated juries at this year's Spikes Asia have been selected. read more>>
Facebook debuts live video for celebs
SAN FRANCISCO, USA: Facebook announced on Wednesday that it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans. read more>>
Gates richest in tech, as Bezos rises
Microsoft's Bill Gates was the unsurprising leader of the first Forbes list of the richest global tech billionaires, while Amazon founder Jeff Bezos saw his personal fortune surge... read more>>
World Printers Forum Conference will make strong case for print
The keynote speaker at the World Printers Forum 2015 conference on Wednesday 7 October 2015 will be Hermann Petz, CEO of the Austrian newspaper Tiroler Tageszeitung... read more>>
Ted Royer joins as 2015 Creative LIAisons speaker
Creative LIAisons adds Taras Wayner of R/GA NY as a speaker
New speaker added to 2015 Creative LIAisons
John Mescall to speak at Creative LIAisons
More International
New business
  • Joan Ramagoshi appoints Seven Colors Communications - more info
  • Butter Knife PR to manage communications for MoonBean - more info
  • Limelight Media Consulting partners with Quantum Publishers - more info
  • Saatchi & Saatchi Synergize wins global business for P&G Brands - more info
  • TWO.AM appointed by Hasbro South Africa - more info
  • Y&R appoints new head of electronic production - more info
  • GreenQueen wins Pitch & Polish PR account - more info

More accounts  Submit a New account
People on the move
  • TBWA\Digital Arts Network appoints client service director - more info
  • Boomtown appoints new business account executive - more info
  • Tribeca welcomes three new account executives - more info
  • Jam Media appoints new senior account executive - more info
  • Brand South Africa appoints new CEO - more info
  • LKDA appoints new chief marketing and operations officer - more info

More people  Submit a Person
Jobs offered
Performance Group Accounts Analyst - Cape Town
Distell Ltd currently seeks to appoint a suitably qualified and experienced performance group accounts analyst. Applications close: 12 August 2015 Read more >>


Head of Digital (Communications group) - Johannesburg
Superskills ConsultingDigital communications head/strategist. R600 - R 800K. Digital communications expert capable across the spectrum of digital channels, strategies and tactics. Social media strategy, delivery of digital campaigns, handle digital communications. Read more >>


Senior PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>


Traffic/Client Liaison/New Business Person - Johannesburg
StudioPeople Creative RecruitmentA small agency eager to grow is looking for a traffic/client liaisons/new business person to develop relationships with clients and facilitate existing projects from beginning to end. Read more >>


Graphic and Digital Designer/Art Director/DTP - Johannesburg
StudioPeople Creative RecruitmentA small but up and coming design agency is looking for a skilled junior to mid designer who has a passion for design to join their diverse agency. Read more >>


PR Account Manager - Cape Town, Johannesburg
Duo MarketingDigitally minded PR account managers required for growing tech agency in Cape Town and Johannesburg. Read more >>


Work Integrated Learning Internships - Pretoria
EtiketWe offer work integrated learning internships as well as graduate internship opportunities to creative graduates in order to extend their academic qualifications through structured workplace exposure and specialised training. Read more >>


Marketing Intern - Cape Town
Niche TrainingA training firm needs an intern to extend our digital reach, ensure constant content is available on our online platforms and build and network our databases of prospective delegates. Read more >>


Director - Client Services - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced director - client services (Ref. BIB/247/0715). Applications close: 16 August 2015 Read more >>


PR Account Manager - Johannesburg
TheGrind PRTheGrind PR is looking for an account manager with a wide range of PR and social media experience. Bring your experience and energy to this small, exciting and growing agency. Read more >>


Art Director - Johannesburg
LIVE+The Group Africa Marketing group of companies, comprising EXP, LIVE+ and TheGrind PR, is looking for a creative, conceptual art director to join its growing creative and strategy department Read more >>


Midweight Digital Copywriter - Johannesburg
Promise is seeking a digital writer with conceptual experience. You will work on some of South Africa's iconic brands and form part of a fully integrated agency environment. Read more >>


SEO Specialist - Cape Town
Wicked mid-level specialist SEO role at Cape Town's coolest digital agency. Do you have a minimum of three years' specialist SEO experience? This could be your dream job! Read more >>

Graphic Designer - Johannesburg
Vibrant integrated industrial agency in the north needs a dynamic, experienced print and digital designer. Read more >>

Account Director - Johannesburg
EXP is looking for an account director to manage a varied sponsorship portfolio. Good experience in client service, budgeting and project management is key. Read more >>

Paid Search Campaign Manager Internship - Cape Town
Search engine marketing paid search campaign manager internship. We are looking for university graduates who are hungry to learn, work hard and ready to master this new profession. Read more >>

Senior Account Manager - PR/Lifestyle - Cape Town
Cape Town based PR agency looking for a superstar senior account manager to join our small specialist team working on our signature events, lifestyle and consumer clients. Read more >>

Marketing Assistant - Cape Town
Stellenbrau Brewery is looking for a vibrant personality to assist in the marketing department in the fast growing craft beer industry. Read more >>

Editorial Assistant - Cape Town
Integrated Media is looking for a young, dynamic person with an eye for detail. Assist in generating, editing and researching content while ensuring productive workflow across print and digital platforms. Read more >>

SEO/Digital Strategist - Cape Town
Do you possess the digital skills to slay the toughest Google algorithms? We're on the hunt for a hotshot SEO strategist to join our team of digital unicorns. Apply! Read more >>



New events to diarise
Advancement Academy for NPOs - 1 Sep 2015 to 2 Sep 2015, Cape Town
Join us! Connect with speakers, both local and international, for resources and tools that will enrich your advancement practices and operations. Read more >>


Reputation management
PRISA - 13 Aug 2015, Cape Town | 20 Aug 2015, Randburg

Free Digital Marketing Workshops
Webafrica - 21 Aug 2015, Cape Town

Social media masterclass
Inyoni Marketing - 21 Aug 2015, Cape Town

Sunday Times Top Brands Conference
Times Media Events - 25 Aug 2015, Johannesburg

Branding 101
Inyoni Marketing - 28 Aug 2015, Durban

Demystify social media
Quo Vadis Communications - 9 Sep 2015, Johannesburg

Branding 101
Inyoni Marketing - 11 Sep 2015, Johannesburg

Electronic Document Management Conference 2015
Alpha Omega Events - 30 Sep 2015, Johannesburg

ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg

Upcoming events
Marketing to Low-Income Consumers Seminar - 13 Aug 2015, Cape Town
Attend this unique seminar in Cape Town and gain fresh insight about the entry-level market and solutions to engage with these consumers and succeed at the bottom-of-the-pyramid! Read more >>

Graphic and web design workshops
Multidimensions - 12 Aug 2015 to 4 Sep 2015, Johannesburg

Graphic and web design workshops
Multidimensions - 12 Aug 2015 to 4 Sep 2015, Johannesburg

Amusement and Attractions Africa 2015
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Amusement and Attractions Africa 2015
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Commercial Equipment Africa
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Pro Sound and Light Africa Exhibition
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Quotes
Albert Einstein
"I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
Casi McLean
"The greatest thing about dreams is they don't expire. They can lay dormant for years and when you pull them out and dust them off, they shine like new."
Paulo Coelho
"There is only one thing that makes a dream impossible to achieve: the fear of failure."
Thomas Edison
"We haven't failed. We now know a thousand things that won't work, so we're that much closer to finding what will."
William Faulkner
"Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself."

More quotes  Submit a Quote
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Carrick
Carrick is a leader in wealth and capital management who guide high-net worth individuals onward to a greater financial status.

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The Flying Circus is an animation studio based in Johannesburg, South Africa.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 143: Radio advertising as a medium with Hailstorm and SPARK media
Riordan Allen launches Eskom Chic fashion film
AMG Site - Phase 2 from iProspect_SA
The new C-Class - #NoAlternative from iProspect_SA

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