Entries are open for online entries into the 2015 Assegai Integrated Marketing Awards for campaigns that ran between January 2014 and September 2015. The closing date for entries is Monday 21 September 2015 but there is an 'early bird' discount of 20% on entries received before 31 August 2015.
The direct marketing sector is as varied as our landscape and the people in our corner of Africa. To ensure effective communication remains relevant, to express the brand promise, to start a conversation either as a trendsetter or as a leader, there must be diversity. The theme this year is 'Diversity in Direct', a call to celebrate the unique South African perspective and our distinct way of doing things.
Categories
The Assegai Awards recognise the best of South African direct and integrated marketing campaigns and the people behind them. There are six categories:
Section A - Media AwardsSection B - Multi Channel / Country Awards
Section C - Relationship Marketing Awards
Section D - Craft Awards
Section E - Special Direct Awards
Section F - Individual and Company
"Marketing, particularly direct marketing remains one of the most influential channels of our times, changing both how people communicate and how they choose to interact with individuals, groups of individuals, companies and brands," says Warren Moss, Chairman of the DMASA. "The Assegai Awards will be looking at how organisations have successfully been able to bring brands that much closer to consumers."
For more information, go to www.assegaiawards.co.za.
