Wayner comments, "The series has become an invaluable way for young people in the business to hear first-hand the changes going on in the industry as well as the frameworks being created in order to create work, build teams and evolve a company in the connected age."
Prior to R/GA, Wayner worked as a creative director at Berlin Cameron United and Y&R. While at Y&R, he led initiatives for Sony and the NFL. His NFL work included a campaign to promote the playoffs featuring actor Don Cheadle. The spots represented a major shift in how the NFL markets itself, helping to reverse a steady decline in playoff viewership and generating record-high ratings for the league. In addition, the ad "Crazy" was voted one of the best Super Bowl ads of all time.
Wayner worked at Cliff Freeman & Partners on Coca-Cola, Fanta, Staples, Church's Chicken and Fox Sports. The Fox Sports campaign contributed to the successful launch of the Fox Sports Net cable channel and was honoured with a Grand Prix at Cannes and inclusion in the Clio Hall of Fame.
His work has earned him LIAs, Clios, One Show Pencils, Art Directors Club Cubes, D&AD Pencils and Cannes Lions, including the Cannes Grand Prix.
For more information, go to www.liaawards.com.
