[Biz Takeouts Podcast] 143: Radio advertising as a medium with Hailstorm and SPARK media

We spoke about radio advertising as a medium, the effectiveness and measurability of radio and how radio advertising is changing. We also look at how to choose a voice for your brand with good voice over artists and the solutions offered by Hailstorm for clients.

Check out Hailstorm here.

Then we were joined via telephone by John Bowles, Chief Operations Officer of SPARK media, a brand new media sales house in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales.

We look at how the media landscape and media consumption has changed, the benefits for clients of using SPARK media and the various platforms and channels covered by the brand. We also take a quick look at the SPARK agency offering.

Check out SPARK MEDIA here.

Tune in to see what happens live in studio every Thursday from 9am to 10am via 2oceansVibe Radio right here.

The news roundup:

• Special Section: Loeries Section
  
• Getting to the heart of the #RAK campaign with #NissanMagic influencers
  
• Building data journalism products with users in mind
  
• To P or not P?
  
• New speaker announced for DStv Seminar of Creativity
  
• Digital Traffic Manager

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Podcast

If you missed the show, download (86.1MB) or listen to the podcast (47:05min).

Episode 143: Radio advertising as a medium with Hailstorm and SPARK media



Date: 6 August 2015 Length: 47:05min File size: 86.1MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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