YOU FM is an independently owned station with a strong presence across the North West, including Rustenburg, Mahikeng and Potchefstroom, while extending its reach into key Gauteng markets including Tshwane, Johannesburg North and the West Rand.
Through this partnership, YOU FM extends its national commercial offering. GH Media will manage all national sales, providing agencies and clients with a dedicated point of access to the station’s audience and multi-platform opportunities.
As YOU FM’s dedicated commercial representative, GH Media will provide the scale, systems and strategic expertise required to translate the station’s strong regional audience connection into measurable value for brands.
“This partnership is about linking YOU FM with brands and allowing them to build meaningful connections with an audience that is engaged, ambitious and constantly evolving,” said Tebogo Pooe, Motswako Media Group founder and chairman.
YOU FM offers corporate and advertising partners access to a dynamic inland audience, with a core listener profile of 25–44, SEM 5–10, predominantly Black and mainly female.
The station’s audience is upwardly mobile, digitally connected, culturally engaged and interested in content and experiences that add value to their everyday lives
At the heart of YOU FM is a listener-centric philosophy.
The station is built around understanding its listeners, their interests, aspirations, conversations, and their changing needs.
This approach shapes the station’s content, music, conversations, experiences and digital engagement.
The station’s listener-centric approach means that brand partnerships are designed to move beyond traditional advertising into relevant content, experiences, conversations and community impact.
Its connected media ecosystem includes 89.8-103.9 FM, DStv Audio Bouquet Channel 842, YOU FM Live Stream, the YOU Connect app, podcasts, social and video.
Key platforms include YOU FM Business Hour, YOU Connect and YOU Cares, creating opportunities for brands to participate in conversations around business, community and everyday life.
“Our role is to help brands understand and connect with audiences in ways that are relevant, credible and meaningful,” said Group CEO of GH Media Renee Schutte.
“YOU FM brings a strong listener relationship and a clear understanding of its market.
“Our job is to translate that into compelling national opportunities for clients, while protecting the authenticity of the listener experience.
“Through our own brands, Gagasi FM and Heart FM, we have seen how regional radio’s superior audience engagement is translated into meaningful impact for advertisers.
“With this partnership, we can provide clients with access to a combined audience of approximately 2.5 million in three key regional markets.”
