More than 17 years in communications teaches you a thing or two. Along the way, I've learned how to help global businesses build reputations; created demand for SMEs; and delivered society-changing campaigns for NPOs. I've learned how social drives engagement like never before, how advertising still drives mass demand, how media coverage is still critical and how digital can deliver real business impact. And. I've learned how to connect all four, for genuine business-altering results.