Future of advertising | Bizcommunity

Future of advertising | Bizcommunity

News

WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.

Artificial Intelligence

WPP and Meta expand partnership with new creative AI pilot

23 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

Marketing

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Why creative risk-taking is essential for advertising success

Advertising

Why creative risk-taking is essential for advertising success

Issued by Penquin 23 Mar 2026

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA (Image supplied)

Advertising

How South African advertising can be a world leader

Ray Langa 23 Oct 2025

VML Birdwatching at The Loeries | Episode 7: Meet the award winning young creatives

Loeries Creative Week

VML Birdwatching at The Loeries | Episode 7: Meet the award winning young creatives

Karabo Ledwaba 13 Oct 2025

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

3 Oct 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa

Marketing & Media

Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa

26 Aug 2025

#WomensMonth | Open Chair's lioness Abi Dracopoulos - Speak up, even if your voice shakes

Women's Month

#WomensMonth | Open Chair's lioness Abi Dracopoulos - Speak up, even if your voice shakes

Danette Breitenbach 15 Aug 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Advertising

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Issued by Publicis Groupe Africa 23 Jul 2025

Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025

The marketing shake-up: Why 2025 is a turning point

Marketing

The marketing shake-up: Why 2025 is a turning point

Issued by AAA School of Advertising 24 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Primedia Broadcasting sets the stage for 2025

Media

Primedia Broadcasting sets the stage for 2025

Issued by Primedia Broadcasting 5 Feb 2025

Brenda Khumalo started her agency in 2020. Source: Supplied.

Advertising

#Newsmaker: Lobengula's Brenda Khumalo is pioneering a new era of the misfits

Karabo Ledwaba 28 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Advertising

Why hybrid work is the future for advertising agencies

Nicole Glover 26 Nov 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

Artificial Intelligence

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blu Label Media 30 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Source: © Bizcommunity Musa Kalenga, group chief executive of the Brave Group

IMC Conference

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock value

Danette Breitenbach 3 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick, Issued by The Up&Up Group 18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

Artificial Intelligence

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Publicis Groupe Africa partners with the Loeries Student Expo

Marketing

Publicis Groupe Africa partners with the Loeries Student Expo

Issued by Publicis Groupe Africa 30 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

(Image supplied) After its successful 2023 launch, The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favourites, is back

Cannes Lions

#Cannes2024: The Loudest Roar is back, giving voice to young creatives

18 Jun 2024

Marketing

#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

The vanishing act of decent interns: Unpopular opinion by a CEO

Marketing

The vanishing act of decent interns: Unpopular opinion by a CEO

Petra Mc Cardle, Issued by Wetpaint Advertising 6 Mar 2024

Loyiso Twala, chief creative cfficer, McCann Joburg. Source: Supplied

Advertising

The future of advertising: People power and gender diversity

Loyiso Twala 7 Mar 2024

Sauce Advertising Welcomes Liat Madinane as Chief Integration Officer

Marketing

Sauce Advertising Welcomes Liat Madinane as Chief Integration Officer

Issued by Sauce Advertising 14 Aug 2023

Dentsu: Where future leaders are forged with Red & Yellow

Advertising

Dentsu: Where future leaders are forged with Red & Yellow

Issued by Dentsu 9 Feb 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

Advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Image supplied. The 2023 Loeries Youth Committee have announced the Q4 Young Titans finalists

Loeries Creative Week

Loeries Youth Committee’s inaugural Young Titans Awards Q4 finalists announced

8 Dec 2023

The World Domination blueprint: Wetpaint is taking over the world one brief at a time

Advertising

The World Domination blueprint: Wetpaint is taking over the world one brief at a time

Issued by Wetpaint Advertising 22 Nov 2023

Amasa's epic relaunch campus ignites flames of transformation

Media

Amasa's epic relaunch campus ignites flames of transformation

Issued by Mediamark 21 Nov 2023

Source: © 123rf An industry white paper and trends forecast from Clockwork unpacks the marketing landscape’s latest developments, current trends, and what to expect in the year to come

Advertising

Deep breaths, this isn't the advertising apocalypse

23 Oct 2023