Billboard | Bizcommunity

Billboard | Bizcommunity

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Commanding space, crafting impact: Thato Motloung on power moves and purpose in OOH

Women's Month

Commanding space, crafting impact: Thato Motloung on power moves and purpose in OOH

Issued by Kena Outdoor 12 hours

What do women and billboards have in common?

OOH

What do women and billboards have in common?

Issued by Kena Outdoor 3 days

Pineapple Insurance faces backlash for stereotyping taxi drivers

Advertising

Pineapple Insurance faces backlash for stereotyping taxi drivers

Karabo Ledwaba 7 Aug 2025

Advertising

OpenSky billboard deemed sexist and offensive

Karabo Ledwaba 31 Jul 2025

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Direct Marketing

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Issued by Everlytic 30 Jul 2025

Promotions & Activations

Dear brand manager - Let's talk about those “millions in prizes” promotions

Andrew Walmsley, Issued by Techsys Digital 25 Jul 2025

Lights, camera, action: The rise of Beyond The Eyes Network

Film & Cinematography

Lights, camera, action: The rise of Beyond The Eyes Network

Issued by Edge Growth 24 Jul 2025

The art of impact: How Kena Outdoor reimagined a national icon

OOH

The art of impact: How Kena Outdoor reimagined a national icon

Issued by Kena Outdoor 16 Jul 2025

Measurement that matters: Turning omnichannel campaigns into real-world results

Advertising

Measurement that matters: Turning omnichannel campaigns into real-world results

Issued by Vicinity Media 3 Jul 2025

Dentsu Zambia turns billboards into backpacks in bold sustainability move

ESG

Dentsu Zambia turns billboards into backpacks in bold sustainability move

Issued by Dentsu 3 Jul 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

OOH

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

OOH

Kena Outdoor amplifies national pride ahead of Mamelodi Sundowns’ World Cup triumph

Issued by Kena Outdoor 19 Jun 2025

Advertising for employment: How youth are marketing themselves like products

Branding

Advertising for employment: How youth are marketing themselves like products

13 Jun 2025

PR on the Go launches interview series for creatives

PR & Communications

PR on the Go launches interview series for creatives

Issued by The Coup 12 Jun 2025

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

OOH

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

Issued by Summit OOH Media 2 Jun 2025

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 2 Jun 2025

Social isn’t a billboard: branding in the age of algorithms

Social Media

Social isn’t a billboard: branding in the age of algorithms

Aishwarya Bedessy, Issued by Ignition Group 30 May 2025

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

BizTrendsTV

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Danette Breitenbach 27 May 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Are brands wasting millions on content? The importance of intent in marketing

Marketing

Are brands wasting millions on content? The importance of intent in marketing

Issued by Penquin 7 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

OOH

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

Issued by Primedia Out-of-Home 30 Apr 2025

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

OOH

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Pineapple's ‘caveman’ ad found offensive by advertising board

Advertising

Pineapple's ‘caveman’ ad found offensive by advertising board

Karabo Ledwaba 10 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Advertising

Space advertising faces strong opposition as scientists sound alarm

Karabo Ledwaba 30 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Why creativity is the most valuable skill for the jobs of tomorrow

Education

Why creativity is the most valuable skill for the jobs of tomorrow

Issued by AAA School of Advertising 15 Jan 2025

Andy Awards The International Andy Awards has released its shortlist with SA heading up the Africa shortlist

Advertising

Andys' Africa shortlist announced, Nigeria’s Steve Babaeko on Andy Awards Global Jury 20025

14 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Music

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Issued by OnPoint PR 5 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Step inside Heineken House

FMCG

Step inside Heineken House

Issued by Heineken Beverages 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Keynote speakers announced for Music Exchange 2024 (#MEX24) Conference

Events

Keynote speakers announced for Music Exchange 2024 (#MEX24) Conference

12 Nov 2024