Kena Outdoor’s Sandton Drive digital screen is now live, bringing “Visibility that moves brands” to a key gateway to Africa’s richest square mile. The new acquisition adds to Kena’s digital network and marks a proud achievement for its Development and Infrastructure team.
Located in Parkmore along a route linking Sandton’s CBD with surrounding suburbs, the screen places brands within the daily movement between work, home and shopping destinations. This premium location offers advertisers a presence close to established business and retail activity.
The illuminated screen measures 4m high by 12m wide and is positioned on the driver’s left along the viewing approach. It carries 15-second advertising placements within a 2.5-minute loop, giving brands a large digital canvas for clear creative and recurring exposure along a familiar commuter route.
The site is well suited to automotive, financial services, property, travel, retail and technology campaigns, given its audience of higher-income private-vehicle motorists and commuters aged 35 to 49. Its proximity to Sandton’s business, residential and shopping hubs offers brands visibility among people travelling between work, home and retail destinations. Quick-service restaurants, education and wellness brands could also use the location to promote convenient services relevant to these daily journeys.
“The value of a site begins with the environment around it. On Sandton Drive, business, retail and residential movement come together along a route people use every day. Bringing this screen into operation is a proud milestone for our development and infrastructure team. It gives our sales team a new opportunity to help brands build a presence that fits the location, the audience and the purpose of their campaign,” says Daniel Loti, head of development and infrastructure at Kena Outdoor.
For Kena’s sales team, the launch opens a new opportunity to connect campaign ambitions with the location’s audience and context. It also advances Kena’s “From Inventory to Influence” positioning, bringing audience understanding into the way outdoor advertising opportunities are presented to clients.
Brands and agencies are invited to contact Kena Outdoor’s sales team to explore availability and campaign opportunities on Sandton Drive.
Kena Outdoor is a South African out-of-home media owner with more than two decades of industry experience. Its digital and static network spans roads, commuter environments, retail routes and landmark locations, helping brands build a meaningful presence across the places South Africa moves.
Sales enquiries: az.oc.roodtuoanek@snoitarepo | Phone: 010 591 3501
