Adtech | Bizcommunity

Adtech | Bizcommunity

News

Marketing has changed. Why media planning must change with it

Marketing

Marketing has changed. Why media planning must change with it

Tebogo Motshwene, Issued by Nor Digital Communications 23 hours

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 30 Jul 2026

The evidence behind the applause

Marketing

The evidence behind the applause

Marc Dhalluin, Issued by TruthsetsOnline.com 20 Jul 2026

OOH

CEO hunt begins at WOO - Tom Goddard to step down

24 Jun 2026

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

OOH

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

Issued by Synapse Media 17 Jun 2026

OOH

WOO: Global out‑of‑home revenues reach $54bn, up 15% on 2024

8 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Artificial Intelligence

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Issued by Mediamark 15 May 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

Africa is not just chatting; it is closing deals

Digital

Africa is not just chatting; it is closing deals

Megan du Toit, Issued by Dentsu 26 Mar 2026

Early planning is the secret to Mother’s Day retail success

Retail Marketing

Early planning is the secret to Mother’s Day retail success

Caitlin Perry 11 Mar 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

WhatsApp is Africa

Marketing

WhatsApp is Africa

Megan du Toit, Issued by Dentsu 8 Dec 2025

The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released (Source: © 123rf )

Media

MDPMI report released; Google commits R688m to SA media

13 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Leading the charge: Dentsu secures elite Google Partner status

Marketing

Leading the charge: Dentsu secures elite Google Partner status

Issued by Dentsu 11 Jul 2025

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Digital

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Issued by Vuka Group 25 Mar 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 17 Feb 2025

Havas Media Network launches data and technology practice in Africa

Media

Havas Media Network launches data and technology practice in Africa

Issued by Havas Johannesburg 12 Feb 2025

Media

Competition Commission delays provisional report on digital platforms to 2025

19 Dec 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

Dentsu Performance transforms and sets the bar for digital marketing

Digital

Dentsu Performance transforms and sets the bar for digital marketing

Issued by Dentsu 9 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Digital

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Issued by Topco Media 31 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Media

#MDPMI Inquiry anounces supplementary processes

10 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Media

Media and Digital Platforms Market Inquiry to kick off month-long public hearings

4 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Source: © 123rf A Further Statement of Issues (FSOI) has been released by the Media and Digital Platforms Market Inquiry (MDPMI or Inquiry)

Media

Competition Commission's MDPMI identifies 6 additional themes, calls for FSOI

20 Dec 2023

Source: © 123rf The Media and Digital Platforms Market Inquiry (MDPMI) has been launched by the Competition Commission (Commission)

Online Media

Media and Digital Platforms Market Inquiry (MDPMI) into media content distribution launches

18 Oct 2023

Local retail's shift towards customer-centricity through tech

Technology

Local retail's shift towards customer-centricity through tech

12 Oct 2023

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Digital

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Issued by Dentsu 4 Oct 2023

The awards were held last week. Source: Supplied.

Youth Marketing

The New Generation Awards winners revealed

2 Oct 2023

Advertising

All the 2023 New Generation Awards finalists!

4 Sep 2023

NightVision: Revolutionising campaign performance

Digital

NightVision: Revolutionising campaign performance

Issued by Dentsu 18 Jul 2023

Adclick Africa partners with Admazing to reach premium mobile game audiences

Mobile

Adclick Africa partners with Admazing to reach premium mobile game audiences

Issued by Adclick Africa 29 Jun 2023

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Advertising

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Issued by Dentsu 11 May 2023

Local proptech developer secures $4.5m in funding

Proptech

Local proptech developer secures $4.5m in funding

19 Jan 2023