The Standard Bank MMA Smarties Awards announces shortlisted entries

South Africa's premier mobile industry awards event announces its shortlisted entries for South Africa!
The Standard Bank MMA Smarties Awards announces shortlisted entries

The Standard Bank MMA Smarties™ Awards show takes place in South Africa for the first time, brought to you by the Mobile Marketing Association in partnership with Mobile Web Africa. The annual Mobile Web Africa Conference is a prominent feature on the global industry calendar and provides real insight into the state of mobile in Africa.

This year, the conference runs from 10-11 September, and The Standard Bank MMA Smarties™ Awards is excited to be part of the activity as it launches its first Smarties™ Awards Ceremony at a gala event on the evening of Wednesday, 10 September 2014.

The Standard Bank MMA Smarties Awards announces shortlisted entries
The Standard Bank MMA Smarties Awards announces shortlisted entries


Judging Chair -Tim Bishop - Director - Deloitte's Digital
Angus Robinson - Director of Mobility - Native VML
Sagren Pather - Head Digital and Direct Marketing - Standard Bank
John Davenport - Partner - Ireland Davenport
Brad Page - Managing Partner - Neo@Ogilvy
Jonathan Beggs - Chief Creative Officer - Saatchi and Saatchi


Members get a 30% discount on MWA tickets and this entitles them to free entry into Smarties™. Our community gets 20% discount on delegate tickets. MMA members that attend MWA are able to bring four colleagues with them to attend Smarties™ as part of their delegate pass. You have to attend MWA to gain access to the Smarties™ reception and there is limited space available. You can go to for details on the Mobile Web Africa conference, please request your member or community discount code before you register on this website. Contact .

To become a member of the MMA SA community please click here.
To register for the conference, click here


The Smarties™ Awards is the only global awards program created specifically to recognise best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties™ provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.

Each year, the Smarties™ competition attracts the best work from virtually every corner of the worldwide mobile marketing community. In addition to the Global Smarties™, the MMA launched regional programs in EMEA, LATAM , NA and some local countries, and has expanded the regional program in APAC. /


The MMA is the world's leading global non-profit trade association comprising more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. /


Back in 2009, there simply weren't many conferences in Sub-Saharan Africa, especially ones that focused purely on mobile data, products and services. When you combine the prevalence of the mobile handset with the extraordinary potential of the web and apps then what you've got there is a game changer.

Since 2009 Mobile Web Africa, and its sister events Mobile West Africa and Mobile East Africa, have become the leading mobile technology, business-to- business, conferences on the continent. The conference brings together the best brains in the African mobile ecosystem. /


Standard Bank Group, Africa's largest bank by asset value, with a 152-year history in South Africa and a presence in the rest of Africa from the early 1990s. Standard Bank Group currently operates in 20 countries on the African continent, including South Africa, as well as in other selected emerging markets.

The company's longevity is staying relevant to its customers. The customers are globally oriented, increasingly interconnected and have a strong desire to progress. Standard Bank understands this need and has long been an innovator, pioneering multipurpose ATMs and internet banking in South Africa and fundamentally changing banking.

Standard Bank's latest innovations continue to improve convenience and interconnectedness for our customers. The company's new tablet banking app, SnapScan, MasterPass and Contactless cards, are offerings perfectly attuned to the demands of today's market.

Standard Bank's strategy is to build the leading African financial services organisation using all our competitive, innovative and digital advantages for the full benefit to our customers. /

Get in touch with the MMA SA:

Chairperson Nicolle Harding
| + 27 72 755 0425

22 Aug 2014 11:16