John Brown Media reports positive growth for 2011 and acquires Hong Kong agency
Amid tough industry conditions John Brown Media South Africa has concluded a tremendously successful 2011. Securing two blue chip accounts, increasing its staff complement to 40 full-time staff, growing turnover and doubling its office space have been clear highlights for this innovative content marketing agency.
19 Dec 2011 10:44
Launched in South Africa in 2007 to publish Fresh Living for Pick n Pay, John Brown has subsequently added Cell C, Edgars and Discovery to its rapidly-growing client portfolio.
Commenting on the year's results, Managing Director, Lani Carstens, says: "We know that we need to continue to raise the bar for our clients while remaining focussed on what we do best - helping brands create a dialogue with customers, which result in a commercial transaction and greater brand engagement.
"The fact that we're able to deliver content across multiple channels from digital to print, is critical to our success."
Core to John Brown's success has been the ability to attract some of the best minds in publishing, including editors Toni Younghusband on Discovery and Justine Stafford on Edgars Club. "Editors of this calibre are best placed to nurture the crucial client/publisher partnership. It's about balancing the right creative and strategic approach," says Carstens.
Having relaunched Edgars Club in October, John Brown saw the magazine achieve its highest ever advertising revenue.
John Brown constantly taps into the successful UK office for global best practice and expertise, but also boasts a great deal of local talent, passion and energy. In 2012 the agency is set to continue on its growth trajectory, having recently acquired pioneering Hong Kong agency, Kleio, to support its expansion into Asia.
John Brown's CEO Andrew Hirsch says: "We have been looking to invest and grow in Asia, and this new office in Hong Kong will further enable us to deliver our trademark inspirational and hard-working communications to many of our global clients."
John Brown has offices in UK, Shanghai, Cape Town, Johannesburg, Hong Kong and Tokyo.