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Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

Boundless 8 May 2026

The MRF's latest Maps data cover the full 2025 calendar year and shows that on-demand streaming penetration averaged 21% annually (Image source: © 123rf )

Maps provides 5 year record of consumer behaviour

7 May 2026

FNB eBucks and other local brands triumph at 2026 International Loyalty Awards

FNB eBucks and other local brands triumph at 2026 International Loyalty Awards

7 May 2026

In the Spend Trend Report 2026, 75% of respondents engage in sports betting in some shape or form (Image source: @ Carte Blanche )

#BizTrends | Spend Trend 2026 Part 2: Consumers adopt value-seeking spending strategies

Danette Breitenbach 7 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

Childline Gauteng and Net#work BBDO call for the preservation of what matters most

Childline Gauteng and Net#work BBDO call for the preservation of what matters most

TBWA 7 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

What McDonald’s SA’s new CMO plans next: A customer-first, digitally-driven brand

Evan-Lee Courie 6 May 2026

The awards are now open for entries. Source: Supplied.

iPendoring 2026 opens: Indigenous-language work gets a direct One Show shot

6 May 2026

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

6 May 2026

Retroviral’s Find Your Fire, a trilogy of films for the Eastern European market, is an example of local talent and creativity overcoming geography (Image supplied)

#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market

6 May 2026

Even the most awkward or competitive humans are welcome at Liberty

Even the most awkward or competitive humans are welcome at Liberty

TBWA 6 May 2026

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

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