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More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Influencer-driven campaign first of a kind for Vodacom

17 Nov 2025

Nando’s Oh What a Place!: From category noise to cultural signal

14 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Assegai Awards 2025 shine in a sold-out celebration of excellence

DMASA 14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released (Source: © 123rf )

MDPMI report released; Google commits R688m to SA media

13 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)

SA’s first accredited shopper marketing course launches

13 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

PR vs marketing: How can PR elevate your small business?

PR vs marketing: How can PR elevate your small business?

Jeremy Lang, Business Partners Limited 13 Nov 2025

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Cape Marketing Agency 13 Nov 2025

OLC leads at the 2025 Shop! Awards South Africa

OLC leads at the 2025 Shop! Awards South Africa

OLC Through The Line Communications 13 Nov 2025

Gen Z’s social media habits: Divided, but a shift toward meaningful content

Gen Z’s social media habits: Divided, but a shift toward meaningful content

Varsity Vibe 12 Nov 2025

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