Shoppers under the microscope

Science of Shopping is headed by Johan van Wyk, who has 14 years of experience in category management, channel and customer marketing, and retail strategy development and implementation.

"In South Africa an awareness of multifaceted habits, cultures and perceptions is very important in studying shopping behaviour, and Science of Shopping understands this, taking into account the needs and expectations of a multitude of different shoppers from a multitude of different demographic backgrounds - understanding who these shoppers are, what they buy, when they buy, where they buy, why they buy, and how they buy," says Van Wyk.