Tiger bows to pressure and brings back smooth and crunchy

Original Smooth Black Cat and new Original Crunchy Black Cat provide health-conscious consumers with more choice and a healthier peanut butter alternative. These variants also appeal to consumers who grew up with the great original taste that has made Black Cat a South African family favourite and the country's top selling peanut butter since 1926, says a conciliatory Tiger.

The Original Black Cat Peanut Butter is also suitable for diabetics and is approved as part of the Heart Foundation's eating plan.

"In today's society, increased emphasis is placed on healthy living and eating healthier foods. Black Cat has assessed this growing trend and is tapping into this health-conscious market with two original Black Cat Peanut Butter variants to offer consumers a healthier alternative that is endorsed by the Heart Foundation," said Claire Veitch, the beleaguered Category Marketing Manager for Spreads at Tiger Brands.

The distinctive yellow lid of the two Original Black Cat variants sets them apart from the richer, creamier, sweeter Black Cat products to simplify on-shelf differentiation and recognition by consumers. The yellow lid features a comprehensive nutritional table, detailing the energy, protein, carbohydrates, total fat and total dietary fibre per 100g. This makes it easy for consumers who are watching their weight or following an eating plan prescribed by a dietician, to assess, says Tiger publicity, buttering up consumers.

A rich source of protein, magnesium, phosphorus and Vitamin E, peanut butter is a remarkably healthy food for both young and old. It is cholesterol-free and is high in beneficial unsaturated fats. The high quality plant protein found in peanut butter makes it ideal for vegetarians. Packed with peanut power, Original Smooth and Original Crunchy Black Cat Peanut Butter come in the familiar 410g glass jars in configurations of 6 or 12 with an on-shelf RSP of approximately R9.99.