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Sponsored by Barrows, H&A Online, and Point, the ceremony was held at Johannesburg in Modderfontein, and attended by 120 industry stalwarts.
The newly launched local chapter of the global trade association is dedicated to enhancing retail environments and experiences.
“Our goals, as Shop! SA, are to upskill participants in this arena, facilitate networking and collaboration, and recognise outstanding achievements,” says Shop! SA founder and MD Di Wilson.
Around the world, the Shop! OSMA Awards are the industry’s major annual awards that recognise and reward best practice, innovation, and excellence in shopper marketing.
“This awards ceremony, our first, celebrates creativity, innovation and excellence in-store, online, and throughout the shopper path to purchase,” says Wilson.
“We’re thrilled to announce our winners,” says Wilson. “Individually and collectively, they represent the future of shopper marketing in South Africa.”
The 2023 Shop! SA winners are:
- Gold: SAB WiFi X (Barrows)
- Gold: Digital Training in Retail Environment (Smart Media)
This year’s South African entries showcased excellence in retail execution and matched the global standard.
All Gold winners will be automatically entered into the Shop! Global Awards.
“A key judging criterion was the demonstration of insight-led shopper executions that deliver commercial results for brands. Stringent judging standards, combined with our judges’ experience, gives us a massive credibility boost as we set out to put shopper marketing on the map,” says Wilson.
The judging panel comprised:
Front Counter Shop Assistant | Johannesburg | Jetline | 11 Sep |
Marketing Manager | Johannesburg | Word For Word Marketing PTY Ltd | 22 Aug |
More jobs |