Shopper marketing | Bizcommunity

Shopper marketing | Bizcommunity

News

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Media

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

Angle Orange takes top honours at the 2025 Shop! SA Awards

Retail Marketing

Angle Orange takes top honours at the 2025 Shop! SA Awards

Issued by Angle Orange 20 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

OLC leads at the 2025 Shop! Awards South Africa

Marketing

OLC leads at the 2025 Shop! Awards South Africa

Issued by OLC Through The Line Communications 13 Nov 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

Women's Month

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

Danette Breitenbach 18 Aug 2025

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Women's Month

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Danette Breitenbach 14 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

Women's Month

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

Source: © 123rf The judges for Shop! South Africa’s 2025 Shopper Marketing Awards, now in its third year, have been announced

Marketing

Shop! SA 2025 awards judges panel comprises industry heavyweights

10 Jul 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

OOH

Primedia Malls appoints Kirsten Mercer as new chief revenue officer

Issued by Primedia Out-of-Home 15 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Retail

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

FMCG

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

Evan-Lee Courie 19 Aug 2024

Source: © 123rf Bernhardt van der Merwe, head category management, DataOrbis says understanding retail category management is essential in planograms

Retail Services

Understanding category management key in planograms for retail success

Bernhardt van der Merwe 17 Jul 2024

Primedia Malls secures partnership renewal with Pareto Limited

Marketing

Primedia Malls secures partnership renewal with Pareto Limited

Issued by Primedia Out-of-Home 15 Jul 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Image supplied. The Shop! SA Shopper Marketing Awards for 2024 have opened for entries

Retail Marketing

2024 Shop! SA Shopper Marketing Awards entries open

6 May 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Health and beauty sector indicates high growth and shifting shopper behaviour

Health & Beauty

Health and beauty sector indicates high growth and shifting shopper behaviour

27 Mar 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Trends

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design

Promotions & Activations

Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design

Issued by Tradeway 15 Nov 2023

Tradeway Promotions wins with Jacobs at inaugural Shop! South Africa Awards

Marketing

Tradeway Promotions wins with Jacobs at inaugural Shop! South Africa Awards

Issued by Tradeway 9 Nov 2023

Image supplied. Shop! South Africa's inaugural Shopper Marketing Awards winners have been announced. The IntegerHotspot team won silver for BIC

Retail

Shop! SA Shopper Marketing Awards winners announced

3 Nov 2023

Promotions & Activations

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Issued by Tradeway 1 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Mike Smollan, Chief Growth Officer at Smollan

Retail Marketing

How trade marketing can be a win-win solution for B2B and B2C

Mike Smollan 16 Aug 2023

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Marketing

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Issued by Tradeway 11 Aug 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Retail Services

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Source: © 123rf Shop! South Africa has announced the judging panel for its inaugural Outstanding Shopper Marketing Awards (OSMA)

Retail Marketing

Judging panel for Shop! SA Shopper Marketing Awards announced

20 Jul 2023

Recognising remarkable results: Introducing the 2023 Effie Awards Jury

Marketing

Recognising remarkable results: Introducing the 2023 Effie Awards Jury

Issued by Association for Communication and Advertising 11 Jul 2023

Source: Shoprite Group

FMCG

Prime Hydration: 5 factors that drove the hype

Siphiwe Dlamini and James Lappeman 10 May 2023

Source © Joephoto The first Outstanding Shopper Marketing Awards (OSMA) have been launched by Shop! South Africa

Retail Marketing

SA's first shopper marketing awards launch

2 May 2023

Image supplied. Despite shifting shopper behaviour due to tough economic conditions the FMCG retail sector remains the jewel in the South African economy crown

FMCG

FMCG retail sector remains the jewel in the South African economy crown - despite unsettled economy

28 Apr 2023

Source: ©tanialerro -

FMCG

Delivering distinctive experiences imperative for FMCG brand growth

24 Mar 2023

#BizTrends: 6 global retail trends making their mark in FMCG

Trends

#BizTrends: 6 global retail trends making their mark in FMCG

Lauren Hartzenberg 10 Feb 2023

Shop! Association launches SA chapter to drive local retail innovation

Retail

Shop! Association launches SA chapter to drive local retail innovation

31 Jan 2023