The Red Phone relaunches as brand campaigners

Lauren Winchester (left) and Mandla Tisani (right). Mandla was the former public affairs director of Coca-Cola Southern and East Africa, and ¬The Red Phone¹s very first client.

The new positioning and logo were revealed to a group of approximately 100 clients and associates at Summer Place in Johannesburg.

Founded in April 2003, The Red Phone initially focused on public affairs and corporate communications. But, its service offering grew rapidly as more clients came on board. Today, the agency designs and manages brands holistically. In-house capabilities include research, strategy, advertising, design, media relations, events and promotions. In addition, brand promises/experiences are conveyed through architecture, art, cuisine, fashion, interior design, landscaping, music, user-friendly business processes and more.

No cut and paste

Speaking at the re-launch function, agency founder and MD, Lauren Winchester, confirmed that the agency has adopted a “market of one strategy”, which uses the most appropriate strategic methods, models and theories for a particular challenge or situation, as well as freestyle thinking and creativity. In her address, Lauren promised no cut and paste, modular templates or tick-boxes. Originality is guaranteed.

“As far as we know, we're the only agency that designs and manages brands in this way.”

Unconventional approach

“Our new logo reflects our unconventional approach and attitude. A contemporary rendition of The Thinker by the French artist, Auguste Rodin, our logo is African and urban. Dreadlocks add creative flare. The red megaphone links to our name and core business of communicating brand messages.”

The Red Phone's portfolio was showcased and among the agency's key clients and associates were representatives of Absa Capital, Charka, Chaywa, Coca-Cola, Jenna Clifford, MicroFinance South Africa, Nando's and Sasol.