I live in Cape Town but I spend a lot of my time in Joburg these days.
Generally, I work anywhere and everywhere and try to play in all aspects of my life. I believe there needs to be an element of fun to stay inspired.
Probably that I’m constantly searching for and working on a claim to fame!
It’s been an adventure! I was an early adopter of digital marketing and loved building immersive experiences in whatever technology was available at the time, which let me have a lot of fun over the years.
My kids, the people I work with, sneakers, cars, games, and did I say sneakers?
It’s ever-changing and evolving. We get to keep inventing.
There’s no such thing as an average day for me. No day is the same, no challenge is the same.
Brilliant minds, brilliant makers and brilliant relationships.
I tend to look abroad, as they tend to be a couple of years ahead of us. Agencies that are killing it for me would be RGA, Media Monks and Fantasy Interactive.
Those are agencies I’ve always admired. Locally, I think there are a lot of great agencies with great leadership and people.
I think the traditional, hour-based pricing model is outdated. We need to look for new models to unlock revenue and deliver real value for our partners.
Some really interesting things... For one, we have an e-commerce partnership with WWF and sell recycled adventure apparel. Then some really big digital transformation projects for our other partners.
Data-led creative… It’s a phrase we commonly use but, unlike a lot of agencies out there, we actually put into practice at Hoorah.
Anywhere, there’s no formula. I personally believe ideas are there just waiting to be tapped into at any time.
I tend to have them come through at random moments. So I just park them and let them work themselves out over time.
I can do a mean moonwalk.
I think I’m a technophile, but as I’m an Apple guy I found myself regressing with the UX of certain “Android” devices XD.
Games, sneakers, cars, bikes, design, travel pics, my fam.
16. What advice would you give to newbies hoping to crack into the industry?
Simple as that. Follow Spreckley on Twitter and Instagram; and Hoorah Digital on their LinkedIn, Twitter, Facebook, Instagram and YouTube feeds, as well as the Irvine Partners press office, for the latest updates.
*Interviewed by Leigh Andrews.