Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services... the list is endless.
And with the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees.
Here are things you should be doing when marketing to your employees about their benefits:
Make benefits part of the overall employee compensation communication
Companies often stick to talking salary, medical aid and pension fund benefits when an offer is made. By adding these benefits as a perk of working for your company, you immediately enhance the perceived value.
Don’t just rely on the office notice board
Use the right medium to tell your employees about their benefits. An induction presentation, benefit booklet, an app, email, website, desk drops, personal calls and a kiosk in your reception area are all ways to keep benefits top of mind and help employees see the value.
Make the benefits relevant to them
An employee who is starting a family has very different needs from a young intern or an executive. Present the benefits so they can see the relevance to them and understand the value it will add to their lives.
Make your employees your ambassadors
Testimonials! Instead of using stock images use photos, and take short videos where your employees talk about their personal experiences when using your benefits. Keep it natural and honest.
Know if they are using the benefits, or not
Track benefit use. Are your employees using some more than others? Is it because they don’t know or understand all the benefits they have access to? Conduct a survey to see which benefits are valued more than others and align your communication to these insights.
Have a plan and stick to it
Benefit marketing isn’t something that should happen once in a while or when employees join your company. Market and promote benefits all year long and remind employees who they can talk to if they need information or benefit support.
Sylvia Schutte is the MD of Stratitude, a full-service marketing agency that provides strategic and creative solutions focussed on making an impact on their clients' brands and their bottom lines.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
And with the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees. 
