Mxit Brand Index: 31 October 2014

Top 40 South African brands on Mxit on 31 October

Click here for the full list of Top 40 Brands on the Mxit Brand Index

Snapshot: Mr Price, Shield debut on Brand Index following huge growth; Samsung's S4 Mini campaign delivers strong subscriber increase. Castle Lite, Sunlight, Telkom Mobile, Vodacom and PEP advance up the ranks in October.

Mr Price debuted on the Mxit Brand Index in 39th position following a 50% increase in subscriber numbers. A voucher give-away campaign and new app design with in-store fashion features drew 73,630 new subscribers in October. Shield debuted at 38th position, with 55,715 new subscribers. Shield used competitions with prize give-aways of 400 pairs of Superga sneakers and airtime to drive the increase in subscriptions.

Ster-Kinekor moved into 6th position on the brand index in October. The brand used Mxit's splash screen advertising to deliver 37,668 new subscribers to their app containing trailers for upcoming films, ticket give-aways and latest release info.

Vodacom's billboard advertising and Mxit campaigns for new products uChoose and Quick Sim brought a 16% growth of 49,126 new subscribers, while Castle Lite's new Lime campaign saw the brand shift three places to 35th place, with 39,551 new subscribers.

Samsung's S4 Mini campaign was a big success in community growth, with 67,497 new subscribers reigniting Samsung's goal to be the top brand on the monthly brand index report. Top brands like KFC, MTN, PEP, PEPcell, Sunlight and Telkom Mobile's always-on strategy continues to deliver solid month-on-month growth, with Telkom Mobile's new Don't Be A Dummy campaign bringing the second-biggest growth of 74,751 new subscribers.

October's Top 40 Brands: The Star Performers

Brands to watch: MetroFM and Axe

MetroFM's The First Avenue and Axe's AXECESS apps on Mxit performed outstandingly in October. The biggest growth this month was MetroFM, with a 68% increase in subscriber numbers resulting from on-air competitions and promotion of the Mxit app, in conjunction with on-platform advertising that delivered 88,330 new subscribers. AXECESS, using Kazazoom's third-generation Zoompress technology for Mxit apps and offering fantastic party access, airtime and hamper give-aways delivered 71,035 new subscribers - a growth of 63%. The brands are in 41st and 45th position on the brand index, respectively.