New campaign for Jean Paul Gaultier

Exclusively using escalator and hanging banner advertising to display the multi-dimensional Kokorico (which literally translates to cock-a-doodle-do in French), the top end fragrance is aimed at high earning men aged between 25 and 45.

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"Pushing the boundaries"

"Jean Paul Gaultier is known for pushing the boundaries when it comes to his advertising campaigns, and this is no exception," says Primall's Lee Curtis. "In true Jean Paul Gaultier style, the creative is flamboyant and we believe that our advertising platform does justice to his philosophy."

The communication platform compliments the shape of the bottle which is multi-dimensional. From the front, the shape of a man's face is visible, while the side view of the packaging is in the shape of the original Le Male bottle.