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Tangtalising the senses
The Letter Corporation, Primedia Unlimited’s washroom advertising platform, has been commissioned by Douglas Green Bellingham to deliver a three-month campaign targeted at consumers who frequent trendy upmarket nightclubs, bars and restaurants, and to the vast student community via campus washrooms.
The Apple Tang Sours talking washroom frame campaign includes both a visual and a vocal call to action in the high traffic venues selected.
‘Tangtalize your senses, buy a shot of Tang Sour Apple’ is supported by a SMS competition enabling 50 responders to each win an Apple iPod Nano. Targeting individuals in the appropriate environment, the competition reinforces through a call to action.
