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Who led the Durban July field online?

By Samantha Wright

5 Jul 2016

The Vodacom Durban July is, without a doubt, one of the red circled events on any of the local glitterati's calendars. South Africa flocks to Durban for a weekend of high fashion and horse racing.

For years, bookies have handed out odds on the horses making up the field, but, with the rise of social media, those odds are not the only metrics to measure the potential (or lack thereof) of your chosen steed.

Webfluential has recently developed a new piece of technology that not only tracks the online conversation around handles, hashtags and popular phrases, but is also able to show you the most influential individuals in the conversation. These Track Only Reports give insight into who sent out the most tweets and who reached the biggest audience – amongst other things.

Using the new track only reports, which are currently free to use by all during the Beta Phase of launch, I tracked the conversation around the Durban July 2016. From horses and sponsors to celebs – I wanted to see what the online conversation focused on and who was able to nose ahead of the competition to cross the finish line first. It was rather interesting to note that the horse that created the biggest stir online didn’t even race!

For access to the Durban July Webfluential Track Only Report click here.

This infographic highlights the online winners of the Durban July:

Samantha Wright

About Samantha Wright

Sam Wright is a full-time content creator at techgirl.co.za - she is a gaming and technology blogger and YouTuber, as well as an Esports MC and broadcaster who went on to host some of South Africa's first million-rand competitions before heading overseas, where she has hosted at Gamescom (Europe's biggest gaming expo) and in China (for a $850,000 tournament). She currently consults to brands on how to reach a switched-on generation...