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    Workshop guide to achieving high levels of engagement on Facebook

    As Facebook limits the number of people that see each post to just a percentage of the total number of fans or people who like pages, savvy PR professionals and social-media mavens need to understand how to achieve the highest level of engagement with the minimum investment.

    In an intensive three-hour session on Monday 14 March from 2-5pm, blogger and social media consultant Dax Villanueva provides the insights and tools on how to make the best of Facebook.

    He will cover:

      • Why is Facebook important?

      • Facebook's place in the digital strategy
      • Developing a content strategy
      • Techniques for harvesting content
      • Pages vs profiles vs groups
      • Setting up a Facebook page correctly
      • Techniques for growing your following
      • Using Facebook (post types, hashtags, tagging, links, etc)
      • Facebook etiquette
      • Tracking and maximising exposure
      • Handling negative posts
      • Facebook advertising
      • Working with influencers for maximum impact
      • Using Facebook insights

      • Tools

    It will be hosted by PR-Net at Richard’s Supper Stage and Bistro in Sea Point, Cape Town. For more information, go to www.pr-net.co.za.

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