Workshop guide to achieving high levels of engagement on Facebook

As Facebook limits the number of people that see each post to just a percentage of the total number of fans or people who like pages, savvy PR professionals and social-media mavens need to understand how to achieve the highest level of engagement with the minimum investment.

In an intensive three-hour session on Monday 14 March from 2-5pm, blogger and social media consultant Dax Villanueva provides the insights and tools on how to make the best of Facebook.

He will cover:

• Facebook's place in the digital strategy
• Developing a content strategy
• Techniques for harvesting content
• Pages vs profiles vs groups
• Setting up a Facebook page correctly
• Techniques for growing your following
• Using Facebook (post types, hashtags, tagging, links, etc)
• Facebook etiquette
• Tracking and maximising exposure
• Handling negative posts
• Facebook advertising
• Working with influencers for maximum impact
• Using Facebook insights

It will be hosted by PR-Net at Richard’s Supper Stage and Bistro in Sea Point, Cape Town. For more information, go to www.pr-net.co.za.