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adidas extends three-year brand plan with new film series
adidas premiered a new series of films, kicking off the brand's Sport16 initiative, with 'I'm Here to Create', which brings to life authentic stories of female athletes who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport.
The new film series, created in partnership with 72andSunny, is an extension of adidas’ three-year brand plan that kicked off in 2015. The series features 15 and 30-second spots for each athlete that debuted online and will air globally in more than 50 countries during key moments, including UEFA Champions League, The Grammys, the BRIT Awards and the Oscars, among others
The first chapter stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanović, soccer prodigy Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.
Wozniacki’s film highlights how her unconventional forms of training fuel her game on the court while Parker’s story centres on her redefinition of motherhood. Bronfman explores her continuous path of reinvention to create the unexpected, Arzon has reinvented herself through sport after an almost near-death experience and Winhoffer re-shapes traditional workout routines to engage broader audiences in sports.
Through ‘I’m Here to Create’, the brand will empower athletes across the world to declare how they bring creativity to sport and to celebrate those in their life who have inspired them to push beyond the norm.
To view the films, go to www.youtube.com/adidas or www.adidas.com/heretocreate.
