Heineken Dropped SA has first voyager

His test is get to Berlin and put on a circus show from his landing spot in Poland. With only a tandem bicycle and a circus master's uniform, he has to use his 'man of the world' charm to hunt for someone to help him cycle to Berlin and recruit people to run away and join the circus.

Testing challenge

The campaign tests men to see what they are truly made of as they are dropped into the unknown. They are tested on their resourcefulness, wit and above all, charm, as they must do everything they can to make it to their destination.

There are three other instalments of the video series 'Dropped'. The first features Rikar, a Spanish waiter, being dropped off in the middle of Alaska with only a tuxedo and plane tickets. The second features Stavros, a yoga teacher and dancer from Greece, who is dropped in the middle of Cambodia, blindfolded and presented with a giant yellow duck boat. The third features William, a photographer's assistant from Brooklyn, New York, USA who lands in Morocco, blindfolded, with a 2000-pound ice-cube that he needs to transport across the desert.

Immersive experience

'Voyage' is the fifth instalment of the Heineken 'Legends' platform. The integrated campaign, which lives on a variety of platforms across broadcast, digital and mobile, allows consumers to have an immersive experience via the brand's Dropped YouTube channel. Here, viewers are able to follow each 'Dropped' voyage and access to documentary-style content.

South African adventure seekers can also get involved with Heineken Dropped by engaging with the local campaign. Individuals can visit http://www.heineken.com/za/dropped-sa.aspx to view this video and previous ones to earn stamps to win an opportunity to be Dropped.

Heineken Dropped SA will be live from Sunday 22 September to Thursday 26 September 2013. For more information, go to or view on www.youtube.com/heineken.