Promotion for MTV's Alex Okosi
Alex Okosi, formerly vice president and GM of MTV Networks Africa, has been promoted to the new role of senior vice president and MD, MTV Networks Africa. The appointment was announced end of last week by Alex Ferrari, COO, MTV Networks International.
Okosi's promotion recognises his substantial contribution to creating and growing MTV's multimedia entertainment portfolio in sub-Saharan Africa, which includes six music and kids' TV channels across the MTV, VH1 and Nickelodeon brands.
Nigerian-born Okosi joined MTV Networks International in 2003 and was the architect of the launch of MTV base, MTV's first bespoke channel for Africa, subsequently leading it to become what is reputed to be the most widely distributed music and youth channel in the region. According to MTV, the channel reaches an estimated 50 million viewers in sub-Saharan Africa via its 24-hour satellite pay-TV channel and terrestrial TV blocks and serves as a new medium for advertisers and brands targeting the mass African youth demographic.
In his expanded role, Okosi is responsible for all aspects of MTV Networks Africa's business operations, with the ongoing task of growing MTVNI's brands in key territories as well as launching viable radio, mobile and online offerings that will resonate with consumers in Africa.
Said Ferrari, “Alex's knowledge and insights into the African marketplace are critical to ensuring MTV Networks' ongoing growth in the continent, and he continues to prove that he has what it takes to drive our success in the region.”
Okosi is a nine-year veteran of MTV Networks, joining the MTV New York team in 1998 where he worked in the Sponsorship Development and Trade Marketing group, before joining the MTV Networks Affiliate Sales and Marketing team in Los Angeles in 2000. Prior to joining MTV Networks Africa, he worked for MTV Networks International, as a key member of the International Business Development and Strategy team, culminating in the development of the Africa business.
