GREE air conditioners keep it cool in Torino
With the Winter Olympics comes new markets and profitable opportunities. It's GREE, the first and only BEE airconditioning company in South Africa, who first caught sight of the gap and seized the opportunity of bringing you this years Winter Olympics in Italy, exclusively on Supersport.
GREE are well aware of the potential to reach a fresh audience. In the 2000 Sydney Olympics,3 500 hours of Olympic action were covered, and the images reached over 3,7 billion viewers in a record 220 countries. GREE Financial Director, Dan Orbach points out what this sponsorship break means to his staff and himself, "This years Winter Olympics are ideal for GREE due to the fact that the world class athlete's conform to GREE's core values of passion and commitment, whilst keeping their heads cool in times of heated competition. It consequently made sense to invest in our beliefs, and to show Africa how strongly we are committed to her development. Such exposure will contribute significantly towards accomplishing our goal of becoming the largest supplier of air conditioners to BEE projects, Government and Corporate clients.
The exhibition of excellence that both the athletes and the sports demonstrate further exemplifies the GREE vision, of being people focused whilst maintaining a high standard of quality, and just as the athletes use their experience to better themselves, so too do we use our experience to facilitate growth."
GREE are proud to deliver Africa the Olympic spirit from February 10th to the 26th, 24 hours a day with live and delayed highlights, showing on Supersport 6 and 7.
Editorial contact
MSC Sports
Caroline McKay
Tel: (011) 646 7340
www.mscsports.co.za